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Surveys · head to head

QuestionPro vs Supermetrics

QuestionPro logo

QuestionPro

Surveys

Survey and experience management platform with a permanently free tier capped at 200 responses

From
Free
Free plan
Yes
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Free plan
No
Full reviewWebsite

The short version

  • Only QuestionPro has a free tier, so it costs nothing to try first.
  • Each has a real cost: QuestionPro team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: QuestionPro covers Survey builder, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which QuestionPro and Supermetrics actually diverge.

Attributes where QuestionPro and Supermetrics differ
AttributeQuestionProSupermetrics
Starting priceFree€49/month
Pricing modelPer user per monthsubscription
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, Google-sheets, Data-studio, Excel, Api
CategorySurveysMarketing
FoundedUnknown2010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in QuestionPro

  • Survey builder
  • QuestionPro CX
  • QuestionPro Workforce
  • Research Suite
  • Offline data collection
  • White label reporting

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

QuestionPro

  • A researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothingnot Supermetrics
  • A single analyst who needs advanced logic and unlimited responses and can justify one Advanced seatnot Supermetrics
  • A CX team that wants closed-loop case management bundled with survey distributionnot Supermetrics
  • A market research agency needing MaxDiff and conjoint analysis that SurveyMonkey does not offernot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot QuestionPro
  • Loading advertising data into BigQuery or Snowflake for reportingnot QuestionPro
  • Automating recurring client marketing reports at an agencynot QuestionPro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

QuestionPro

  • Team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • CX, Workforce and Research Suite are effectively separate products with their own pricing and onboarding, not tiers of the same subscription, which complicates a multi-department rollout.
  • The free Essentials plan caps at 200 responses per survey, which a single moderately popular customer survey can exceed in days.
  • The interface is denser than Typeform or SurveyMonkey, and teams that want a fast, visually simple survey builder often find QuestionPro slower to set up.
  • Enterprise CX and Research Suite pricing is never published, so budgeting for a programme rollout requires a sales conversation before any commitment is possible.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

QuestionPro

Free
  • EssentialsFree
    • 1 user
    • 200 responses per survey
    • Unlimited surveys and questions
  • Advanced$99/month
    • 1 user
    • Unlimited responses
    • Advanced logic and reporting
  • Team Edition$83/month
    • Minimum 5 users, billed per seat
    • Collaboration and role permissions
    • Advanced analysis tools
  • CX, Workforce, Research Suite$undefined/year
    • Sold as separate products with separate quotes
    • Volume and module dependent

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose QuestionPro if

  • You need survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want questionpro cx.
QuestionPro review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is QuestionPro or Supermetrics better?
Neither clearly leads. QuestionPro starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, QuestionPro or Supermetrics?
QuestionPro has a free tier; the other does not. Paid plans start at Free for QuestionPro and €49/month for Supermetrics.
Does QuestionPro or Supermetrics run on more platforms?
QuestionPro runs on Web, iOS, Android. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use QuestionPro for free?
Yes. QuestionPro has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is QuestionPro best used for?
QuestionPro is most often used for a researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothing, a single analyst who needs advanced logic and unlimited responses and can justify one advanced seat, a cx team that wants closed-loop case management bundled with survey distribution, a market research agency needing maxdiff and conjoint analysis that surveymonkey does not offer. Of those, a researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothing and a single analyst who needs advanced logic and unlimited responses and can justify one advanced seat are not what Supermetrics is typically brought in for.
What can QuestionPro do that Supermetrics cannot?
QuestionPro covers Survey builder, QuestionPro CX, QuestionPro Workforce, Research Suite. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

QuestionPro: Is the free plan actually usable long-term?

Yes. Essentials has no time limit, but it caps at 200 responses per survey and one user, which rules it out for anything with meaningful reach.

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
QuestionPro: Is QuestionPro CX the same product as the survey builder?

No. CX is a separate product built for closed-loop customer experience programmes, priced and sold on its own.

Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
QuestionPro: Does Team Edition have a minimum seat count?

Yes, five seats at roughly $83 per user per month billed annually, so the minimum monthly spend is around $415.

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