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Marketing · head to head

Supermetrics vs Tally

Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite
Tally logo

Tally

Surveys

Form builder with unlimited forms and responses on the free plan, edited like a text document

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tally has a free tier, so it costs nothing to try first.
  • Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Tally built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
  • They diverge on capability: Supermetrics covers Multi-source data connectors, Tally covers Document-style editor.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Supermetrics and Tally actually diverge.

Attributes where Supermetrics and Tally differ
AttributeSupermetricsTally
Starting price€49/monthFree
Pricing modelsubscriptionFree tier, paid for branding and team features
Free tierNoYes
PlatformsWeb, Google-sheets, Data-studio, Excel, ApiWeb
CategoryMarketingSurveys
Founded2010Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Only in Tally

  • Document-style editor
  • Unlimited free responses
  • Conditional logic and calculations
  • Payment collection
  • Notion and Airtable sync
  • Custom domains

What people use each for

The jobs each tool is most often brought in to do.

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Tally
  • Loading advertising data into BigQuery or Snowflake for reportingnot Tally
  • Automating recurring client marketing reports at an agencynot Tally

Tally

  • A startup collecting waitlist or beta signups that will grow well past a free response cap elsewherenot Supermetrics
  • A small team that wants form submissions landing directly in Notion or Airtablenot Supermetrics
  • A charity or community group running a public consultation with no software budgetnot Supermetrics
  • A quick internal request or intake form that needs to exist within the hournot Supermetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Tally

  • Built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
  • There is no offline data collection, which rules it out for field research or events without reliable connectivity.
  • The company is very small and bootstrapped, so support is email and documentation with no account management, and some procurement processes will reject that.
  • Advanced research features such as quotas, randomisation and panel integration are absent, so it is a form builder rather than a research instrument.
  • Design control is deliberately narrow, so brands that need pixel-level form styling will find the theming options constraining even on the paid tier.

Pricing, plan by plan

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Tally

Free
  • FreeFree
    • Unlimited forms, questions and responses
    • Conditional logic, calculations and file uploads
    • Integrations including Notion, Google Sheets and webhooks
  • Tally Pro$29/month
    • Remove Tally branding
    • Custom domains and form redirects
    • Team workspaces and collaboration

Which should you pick?

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Choose Tally if

  • You need document-style editor.
  • You want to start without paying.
  • You also want unlimited free responses.
Tally review

Questions people ask

Is Supermetrics or Tally better?
Neither clearly leads. Supermetrics starts at €49/month and Tally at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Supermetrics or Tally?
Tally has a free tier; the other does not. Paid plans start at €49/month for Supermetrics and Free for Tally.
Does Supermetrics or Tally run on more platforms?
Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Tally runs on Web.
Can I use Tally for free?
Yes. Tally has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Supermetrics best used for?
Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Tally is typically brought in for.
What can Supermetrics do that Tally cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Tally covers Document-style editor, Unlimited free responses, Conditional logic and calculations, Payment collection.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Tally: Is the free plan really unlimited?

Yes for forms, questions and responses. The paid tier sells branding removal, custom domains and team features rather than volume.

Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Tally: Is Tally suitable for research surveys?

Only simple ones. It has logic and calculations but no quotas, randomisation or panel management.

Tally: Is it GDPR compliant?

Tally is a European company operating under GDPR, and buyers with strict requirements should request the data processing agreement before rollout.

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