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Surveys · head to head

Sogolytics vs Supermetrics

Sogolytics logo

Sogolytics

Surveys

Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021

From
Free
Free plan
Yes
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Free plan
No
Full reviewWebsite

The short version

  • Only Sogolytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Sogolytics covers Drag-and-drop survey builder, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Sogolytics and Supermetrics actually diverge.

Attributes where Sogolytics and Supermetrics differ
AttributeSogolyticsSupermetrics
Starting priceFree€49/month
Pricing modelPer user per monthsubscription
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, Google-sheets, Data-studio, Excel, Api
CategorySurveysMarketing
FoundedUnknown2010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sogolytics

  • Drag-and-drop survey builder
  • SogoCX and SogoEX modules
  • AI-assisted survey creation
  • Reporting dashboards
  • Response limits by plan
  • Custom branding

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Sogolytics

  • A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot Supermetrics
  • A school or nonprofit needing multilingual survey support on a limited budgetnot Supermetrics
  • A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot Supermetrics
  • Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Sogolytics
  • Loading advertising data into BigQuery or Snowflake for reportingnot Sogolytics
  • Automating recurring client marketing reports at an agencynot Sogolytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sogolytics

  • Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
  • Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
  • Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
  • Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Sogolytics

Free
  • FreeFree
    • Around 100 responses per project
    • Up to 200 responses per year
    • Basic survey features
  • Pro$39/month
    • Unlimited surveys
    • Multilingual surveys
    • Template bank
  • Pro Max$49/month
    • Everything in Pro
    • AI-assisted survey creation
    • Custom messages and branding

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Sogolytics if

  • You need drag-and-drop survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want sogocx and sogoex modules.
Sogolytics review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Sogolytics or Supermetrics better?
Neither clearly leads. Sogolytics starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sogolytics or Supermetrics?
Sogolytics has a free tier; the other does not. Paid plans start at Free for Sogolytics and €49/month for Supermetrics.
Does Sogolytics or Supermetrics run on more platforms?
Sogolytics runs on Web, iOS, Android. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Sogolytics for free?
Yes. Sogolytics has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Sogolytics best used for?
Sogolytics is most often used for a small business wanting published, self-service pricing rather than a qualtrics-style sales negotiation, a school or nonprofit needing multilingual survey support on a limited budget, a company wanting basic customer and employee experience management modules without buying separate enterprise platforms, someone still searching for sogosurvey by its former name who lands on the current sogolytics product. Of those, a small business wanting published, self-service pricing rather than a qualtrics-style sales negotiation and a school or nonprofit needing multilingual survey support on a limited budget are not what Supermetrics is typically brought in for.
What can Sogolytics do that Supermetrics cannot?
Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Sogolytics: Is Sogolytics the same company as SoGoSurvey?

Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Sogolytics: Is there a free plan?

Yes, capped at around 100 responses per project and 200 responses a year.

Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Sogolytics: How does it compare in price with Qualtrics?

Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.

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