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Marketing · head to head

Microsoft Clarity vs QuestionPro

Microsoft Clarity logo

Microsoft Clarity

Marketing

Free behaviour analytics tool with session recordings, heatmaps, and AI insights

From
Free
Free plan
Yes
Full reviewWebsite
QuestionPro logo

QuestionPro

Surveys

Survey and experience management platform with a permanently free tier capped at 200 responses

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable; QuestionPro team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Microsoft Clarity and QuestionPro actually diverge.

Attributes where Microsoft Clarity and QuestionPro differ
AttributeMicrosoft ClarityQuestionPro
Pricing modelfreePer user per month
CategoryMarketingSurveys

Identical on both: starting price (Free), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Microsoft Clarity

Nothing recorded that QuestionPro does not also cover.

Only in QuestionPro

  • Survey builder
  • QuestionPro CX
  • QuestionPro Workforce
  • Research Suite
  • Offline data collection
  • White label reporting

What people use each for

The jobs each tool is most often brought in to do.

Microsoft Clarity

  • SaaS product teams identifying checkout and signup funnel frictionnot QuestionPro
  • E-commerce sites optimising product discovery and purchase flowsnot QuestionPro
  • Content websites understanding reading patterns and article engagementnot QuestionPro
  • Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot QuestionPro
  • B2B platforms optimising onboarding and feature discoverynot QuestionPro
  • Agencies and consultants providing UX analysis to clients free of chargenot QuestionPro

QuestionPro

  • A researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothingnot Microsoft Clarity
  • A single analyst who needs advanced logic and unlimited responses and can justify one Advanced seatnot Microsoft Clarity
  • A CX team that wants closed-loop case management bundled with survey distributionnot Microsoft Clarity
  • A market research agency needing MaxDiff and conjoint analysis that SurveyMonkey does not offernot Microsoft Clarity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Microsoft Clarity

  • No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
  • Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
  • Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
  • AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
  • Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds

QuestionPro

  • Team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • CX, Workforce and Research Suite are effectively separate products with their own pricing and onboarding, not tiers of the same subscription, which complicates a multi-department rollout.
  • The free Essentials plan caps at 200 responses per survey, which a single moderately popular customer survey can exceed in days.
  • The interface is denser than Typeform or SurveyMonkey, and teams that want a fast, visually simple survey builder often find QuestionPro slower to set up.
  • Enterprise CX and Research Suite pricing is never published, so budgeting for a programme rollout requires a sales conversation before any commitment is possible.

Pricing, plan by plan

Microsoft Clarity

Free

No published plan breakdown. See the Microsoft Clarity review.

QuestionPro

Free
  • EssentialsFree
    • 1 user
    • 200 responses per survey
    • Unlimited surveys and questions
  • Advanced$99/month
    • 1 user
    • Unlimited responses
    • Advanced logic and reporting
  • Team Edition$83/month
    • Minimum 5 users, billed per seat
    • Collaboration and role permissions
    • Advanced analysis tools
  • CX, Workforce, Research Suite$undefined/year
    • Sold as separate products with separate quotes
    • Volume and module dependent

Which should you pick?

Choose Microsoft Clarity if

  • You want to start without paying.
  • You work on Web, iOS, Android.
Microsoft Clarity review

Choose QuestionPro if

  • You need survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want questionpro cx.
QuestionPro review

Questions people ask

Is Microsoft Clarity or QuestionPro better?
Neither clearly leads. Microsoft Clarity starts at Free and QuestionPro at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Microsoft Clarity or QuestionPro?
Microsoft Clarity starts at Free and QuestionPro at Free.
Does Microsoft Clarity or QuestionPro run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Microsoft Clarity for free?
Both have a free tier, so you can try either at no cost before committing.
What is Microsoft Clarity best used for?
Microsoft Clarity is most often used for saas product teams identifying checkout and signup funnel friction, e-commerce sites optimising product discovery and purchase flows, content websites understanding reading patterns and article engagement, mobile app teams (ios/android) analysing user journey and drop-off points. Of those, saas product teams identifying checkout and signup funnel friction and e-commerce sites optimising product discovery and purchase flows are not what QuestionPro is typically brought in for.
What can Microsoft Clarity do that QuestionPro cannot?
QuestionPro covers Survey builder, QuestionPro CX, QuestionPro Workforce, Research Suite.

Answered from the vendors’ own pages

Microsoft Clarity: Is Microsoft Clarity truly free?

Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.

Source
QuestionPro: Is the free plan actually usable long-term?

Yes. Essentials has no time limit, but it caps at 200 responses per survey and one user, which rules it out for anything with meaningful reach.

Microsoft Clarity: Does Clarity comply with GDPR and CCPA?

Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.

Source
QuestionPro: Is QuestionPro CX the same product as the survey builder?

No. CX is a separate product built for closed-loop customer experience programmes, priced and sold on its own.

Microsoft Clarity: Can Clarity track mobile apps?

Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.

Source
QuestionPro: Does Team Edition have a minimum seat count?

Yes, five seats at roughly $83 per user per month billed annually, so the minimum monthly spend is around $415.

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