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Marketing · head to head

Freshpaint vs QuestionPro

Freshpaint logo

Freshpaint

Marketing

Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

From
On request
Free plan
No
Full reviewWebsite
QuestionPro logo

QuestionPro

Surveys

Survey and experience management platform with a permanently free tier capped at 200 responses

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only QuestionPro has a free tier, so it costs nothing to try first.
  • Each has a real cost: Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.; QuestionPro team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • They diverge on capability: Freshpaint covers PHI detection and redaction, QuestionPro covers Survey builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Freshpaint and QuestionPro actually diverge.

Attributes where Freshpaint and QuestionPro differ
AttributeFreshpaintQuestionPro
Starting priceOn requestFree
Pricing modelquotePer user per month
Free tierNoYes
PlatformsWebWeb, iOS, Android
CategoryMarketingSurveys

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshpaint

  • PHI detection and redaction
  • Business associate agreement
  • Event verification
  • Pixel replacement
  • Consent governance
  • Advertising destinations
  • Analytics and session tools
  • Audience activation

Only in QuestionPro

  • Survey builder
  • QuestionPro CX
  • QuestionPro Workforce
  • Research Suite
  • Offline data collection
  • White label reporting

What people use each for

The jobs each tool is most often brought in to do.

Freshpaint

  • A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot QuestionPro
  • A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot QuestionPro
  • A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot QuestionPro
  • A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot QuestionPro

QuestionPro

  • A researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothingnot Freshpaint
  • A single analyst who needs advanced logic and unlimited responses and can justify one Advanced seatnot Freshpaint
  • A CX team that wants closed-loop case management bundled with survey distributionnot Freshpaint
  • A market research agency needing MaxDiff and conjoint analysis that SurveyMonkey does not offernot Freshpaint

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshpaint

  • Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
  • It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
  • The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
  • It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.

QuestionPro

  • Team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • CX, Workforce and Research Suite are effectively separate products with their own pricing and onboarding, not tiers of the same subscription, which complicates a multi-department rollout.
  • The free Essentials plan caps at 200 responses per survey, which a single moderately popular customer survey can exceed in days.
  • The interface is denser than Typeform or SurveyMonkey, and teams that want a fast, visually simple survey builder often find QuestionPro slower to set up.
  • Enterprise CX and Research Suite pricing is never published, so budgeting for a programme rollout requires a sales conversation before any commitment is possible.

Pricing, plan by plan

Freshpaint

On request
  • Comply$undefined/month
    • Governance and consent foundation
    • PHI detection and redaction
    • Web analytics, funnels and surveys
  • Perform$undefined/month
    • Everything in Comply
    • Audiences and demand side platform activation
    • Attribution, journeys and recommendations
  • Scale$undefined/month
    • Everything in Perform
    • Ad performance reporting
    • Full AI feature access

QuestionPro

Free
  • EssentialsFree
    • 1 user
    • 200 responses per survey
    • Unlimited surveys and questions
  • Advanced$99/month
    • 1 user
    • Unlimited responses
    • Advanced logic and reporting
  • Team Edition$83/month
    • Minimum 5 users, billed per seat
    • Collaboration and role permissions
    • Advanced analysis tools
  • CX, Workforce, Research Suite$undefined/year
    • Sold as separate products with separate quotes
    • Volume and module dependent

Which should you pick?

Choose Freshpaint if

  • You need phi detection and redaction.
  • You also want business associate agreement.
Freshpaint review

Choose QuestionPro if

  • You need survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want questionpro cx.
QuestionPro review

Questions people ask

Is Freshpaint or QuestionPro better?
Neither clearly leads. Freshpaint starts at On request and QuestionPro at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshpaint or QuestionPro?
QuestionPro has a free tier; the other does not. Paid plans start at On request for Freshpaint and Free for QuestionPro.
Does Freshpaint or QuestionPro run on more platforms?
Freshpaint runs on Web. QuestionPro runs on Web, iOS, Android.
Can I use QuestionPro for free?
Yes. QuestionPro has a free tier, so you can try it without paying. Freshpaint starts at On request.
What is Freshpaint best used for?
Freshpaint is most often used for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee, a multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tags. Of those, a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns and a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed are not what QuestionPro is typically brought in for.
What can Freshpaint do that QuestionPro cannot?
Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement. QuestionPro covers Survey builder, QuestionPro CX, QuestionPro Workforce, Research Suite.

Answered from the vendors’ own pages

Freshpaint: Why can a hospital not just use Google Analytics?

US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.

QuestionPro: Is the free plan actually usable long-term?

Yes. Essentials has no time limit, but it caps at 200 responses per survey and one user, which rules it out for anything with meaningful reach.

Freshpaint: Does Freshpaint sign a BAA?

Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.

QuestionPro: Is QuestionPro CX the same product as the survey builder?

No. CX is a separate product built for closed-loop customer experience programmes, priced and sold on its own.

Freshpaint: What does it cost?

Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.

QuestionPro: Does Team Edition have a minimum seat count?

Yes, five seats at roughly $83 per user per month billed annually, so the minimum monthly spend is around $415.

Freshpaint: Will my ad performance suffer?

Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.

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