Social Media · pricing
Pinterest pricing
Pinterest publishes a single tier. Below is what it costs, what it covers, and how that compares with the social media tools listed alongside it.
As of 1 September 2026, Pinterest pricing is free. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free
- Model
- Free for users, advertising revenue from businesses
- Tiers
- 1
- Free tier
- Yes
Pinterest plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | 2 | Entry tier |
Where Pinterest stops being free
Pinterest, Free
- Free account, unlimited pinning and boards for users
- Businesses pay for promoted pins and shopping ads through Pinterest Ads Manager, priced by auction, no flat published rate
No paid tier on record
Pinterest lists a free tier and no priced tier above it in the record we hold.
What the product covers
The full Pinterest feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Boards
- Visual search
- Shopping pins
- Idea pins
- Promoted pins
- Pinterest Trends
People bring Pinterest in for planning a home renovation, wedding or event by collecting ideas in one place, a retailer running shoppable pin campaigns to drive purchase-intent traffic rather than pure brand awareness, a content creator or blogger driving referral traffic to a website through pinned content, a brand researching seasonal trends through pinterest trends data before a product launch. If that is not the job you are buying for, the alternatives to Pinterest are worth a look before you commit to a tier.
How that compares in Social Media
Too few social media tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Pinterest (this page) | Free | Free for users, advertising revenue from businesses | - | |
| X | Free | Free to use, paid X Premium tiers and metered developer API | - | vs Pinterest |
| Free | Free, funded entirely by targeted advertising | - | vs Pinterest | |
| Tumblr | Free | Free to use, optional ad-free subscription and paid post promotion | - | vs Pinterest |
| Awario | $29/month | Per month by mention volume | - | vs Pinterest |
| Determ | €99/month | Per month by topic and mention volume | - | vs Pinterest |
| YouScan | $499/month | Per month by mention volume and search topics | - | vs Pinterest |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Pinterest badges page.
Before you pay for Pinterest
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: a single tier at Free. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Pinterest runs on ios, android, web, and is published by Pinterest, Inc. of San Francisco, California, United States. The full record is on the Pinterest review, and the rest of the category is under best social media tools.
Pinterest pricing questions
- How much does Pinterest cost?
- Pinterest publishes a single tier, Pinterest, at Free.
- Does Pinterest have a free plan?
- Yes. The Pinterest tier costs nothing and covers free account, unlimited pinning and boards for users, businesses pay for promoted pins and shopping ads through pinterest ads manager, priced by auction, no flat published rate.
- Which social media tools can I use without paying?
- 3 of the 8 social media tools listed alongside Pinterest have a free tier: X, Facebook, Tumblr.
- What am I actually paying for with Pinterest?
- The record lists 6 features across 1 area: other. In practice it is brought in for planning a home renovation, wedding or event by collecting ideas in one place, a retailer running shoppable pin campaigns to drive purchase-intent traffic rather than pure brand awareness, a content creator or blogger driving referral traffic to a website through pinned content.
- Does Pinterest charge per user?
- The record carries a price and a billing period for each of its 1 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Pinterest prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Pinterest against before paying?
- The closest social media tools in this directory are X, Facebook, Tumblr, Awario. Each has a side-by-side comparison with Pinterest covering price, platforms and features.