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Social Media · head to head

Mention vs Onclusive

Mention logo

Mention

Social Media

Real-time media monitoring made simple

From
Free
Rated
-
Full reviewWebsite
Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Mention has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mention historical data access is not included in the Company plan and is only available as a paid add-on; Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • They diverge on capability: Mention covers Real-time monitoring, Onclusive covers Global media monitoring.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mention and Onclusive actually diverge.

Attributes where Mention and Onclusive differ
AttributeMentionOnclusive
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, iOS, Android, API
CategorySocial MediaMarketing
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mention

  • Real-time monitoring
  • Sentiment analysis
  • Influencer identification
  • Competitive analysis
  • Custom reports
  • Slack
  • Zapier
  • Buffer

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

What people use each for

The jobs each tool is most often brought in to do.

Mention

  • Brand monitoringnot Onclusive
  • Competitor trackingnot Onclusive
  • Social listeningnot Onclusive
  • Reputation managementnot Onclusive

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Mention
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Mention
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Mention
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Mention

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mention

  • Historical data access is not included in the Company plan and is only available as a paid add-on

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Pricing, plan by plan

Mention

Free
  • FreeFree
    • 1 alert
    • 1,000 mentions
    • Basic monitoring
  • Solo$41/month
    • 2 alerts
    • 5,000 mentions
    • Boolean search
  • Pro$83/month
    • 5 alerts
    • 10,000 mentions
    • Team features
  • EnterpriseFree
    • Unlimited alerts
    • Unlimited mentions
    • Custom integrations

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Which should you pick?

Choose Mention if

  • You need real-time monitoring.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sentiment analysis.
Mention review

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Questions people ask

Is Mention or Onclusive better?
Neither clearly leads. Mention starts at Free and Onclusive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mention or Onclusive?
Mention has a free tier; the other does not. Paid plans start at Free for Mention and On request for Onclusive.
Does Mention or Onclusive run on more platforms?
Mention runs on Web, Ios, Android. Onclusive runs on Web, iOS, Android, API.
Can I use Mention for free?
Yes. Mention has a free tier, so you can try it without paying. Onclusive starts at On request.
What is Mention best used for?
Mention is most often used for brand monitoring, competitor tracking, social listening, reputation management. Of those, brand monitoring and competitor tracking are not what Onclusive is typically brought in for.
What can Mention do that Onclusive cannot?
Mention covers Real-time monitoring, Sentiment analysis, Influencer identification, Competitive analysis. Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database.

Answered from the vendors’ own pages

Mention: What does the Mention Company Plan include?

The Company Plan includes real-time mention tracking across Facebook, Instagram, Twitter, Reddit, TikTok, and YouTube, plus news, blogs, and forums. It covers 75+ review sites, sentiment analysis, competitor benchmarking, custom reporting, and dedicated account manager support.

Source
Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Mention: What is the cost of Mention's Company Plan?

Mention's Company Plan pricing is not displayed on the pricing page and requires contacting sales or requesting a demo to get a quote.

Source
Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Mention: Does Mention offer a free trial?

Yes. Mention offers a free trial accessible through their signup page, with no credit card required to get started.

Source
Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Mention: Can I save money by paying annually for Mention?

Yes. If you pay yearly instead of monthly, Mention gives you 2 months free, saving approximately $360 USD per year depending on your plan.

Source
Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

Mention: Are there add-ons or upsells available with Mention?

Yes. Mention offers paid add-ons for historical data and white-label reporting beyond what is included in the standard plan.

Source
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