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Marketing · head to head

Onclusive vs YouScan

Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite
YouScan logo

YouScan

Social Media

Social listening with image recognition, priced from $499 a month with a hard limit on search topics

From
$499/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.; YouScan the binding constraint on the published plan is search topics, not mentions: three topics on Starter 3 forces agencies to merge unrelated clients into a single query, which corrupts reporting and pushes them to the quote-only tier.
  • They diverge on capability: Onclusive covers Global media monitoring, YouScan covers Visual Insights.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Onclusive and YouScan actually diverge.

Attributes where Onclusive and YouScan differ
AttributeOnclusiveYouScan
Starting priceOn request$499/month
Pricing modelquotePer month by mention volume and search topics
PlatformsWeb, iOS, Android, APIWeb
CategoryMarketingSocial Media

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

Only in YouScan

  • Visual Insights
  • Insights Copilot
  • Audience Insights
  • Auto-Categories
  • Sentiment analysis
  • Audio and video monitoring
  • Smart alerts and automation
  • Social Intelligence API

What people use each for

The jobs each tool is most often brought in to do.

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot YouScan
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot YouScan
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot YouScan
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot YouScan

YouScan

  • A drinks or snack brand that needs to find product placement in user photos where nobody typed the brand name.not Onclusive
  • A consumer marketing team wanting demographic profiles of who is discussing a campaign, not just how many mentions it generated.not Onclusive
  • A support operation routing complaints found on social straight into Zendesk or Freshdesk as tickets.not Onclusive
  • A brand tracking sentiment across several languages in Central and Eastern Europe where larger vendors have thinner source coverage.not Onclusive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

YouScan

  • The binding constraint on the published plan is search topics, not mentions: three topics on Starter 3 forces agencies to merge unrelated clients into a single query, which corrupts reporting and pushes them to the quote-only tier.
  • Unlimited means sampled, not complete: high-volume topics collect every nth mention and analytics are extrapolated, so the top tier structurally cannot deliver exhaustive capture for legal or crisis forensic use.
  • Sampling frequency is fixed at topic creation and cannot be changed, so a wrong initial choice means building a new topic and losing historical continuity in the data you have already paid to collect.
  • Instagram coverage is structurally partial because it depends on hashtags being present, and channel-based Instagram history is capped at twelve months back, so caption-free visual mentions are undercounted.
  • Visual Insights and Audience Insights, the two capabilities that most differentiate the product, are only included on the quote-only Unlimited tier, so the published $499 price does not buy the reason you came.
  • Billing is annual only at the published tier with no monthly-rolling option and no published overage schedule, so the cost of a volume spike is unknown until you negotiate it.
  • X coverage now depends on constrained paid API access, which combined with sampling makes historic post depth the weakest part of the archive relative to Brandwatch or Talkwalker.

Pricing, plan by plan

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

YouScan

$499/month
  • Starter 3$499/month
    • Billed annually
    • Up to 15,000 mentions per month
    • 3 text search topics
  • Unlimited$undefined/month
    • Unlimited sampled mentions
    • Unlimited search topics, users and alert rules
    • Visual Insights included

Which should you pick?

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Choose YouScan if

  • You need visual insights.
  • You also want insights copilot.
YouScan review

Questions people ask

Is Onclusive or YouScan better?
Neither clearly leads. Onclusive starts at On request and YouScan at $499/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Onclusive or YouScan?
Onclusive starts at On request and YouScan at $499/month.
Does Onclusive or YouScan run on more platforms?
Onclusive runs on Web, iOS, Android, API. YouScan runs on Web.
What is Onclusive best used for?
Onclusive is most often used for a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors, a public affairs team that must evidence share of voice against named competitors for a quarterly board report, a pr agency running press office and media enquiry workflow for several client brands from one system, a corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal review. Of those, a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors and a public affairs team that must evidence share of voice against named competitors for a quarterly board report are not what YouScan is typically brought in for.
What can Onclusive do that YouScan cannot?
Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database. YouScan covers Visual Insights, Insights Copilot, Audience Insights, Auto-Categories.

Answered from the vendors’ own pages

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

YouScan: Does the Unlimited plan really collect every mention?

No. It collects a sample of high-volume topics and extrapolates the analytics. Ask for the sampling ratio in writing if completeness matters.

Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

YouScan: Is Visual Insights on the $499 plan?

No. Visual Insights and Audience Insights are included on the Unlimited tier only, which is quoted rather than published.

Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

YouScan: Was YouScan affected by the war in Ukraine?

It was founded in Kyiv but contracts through a Cyprus entity and moved infrastructure to Azure West Europe. It exited the Russian market entirely, liquidating both Russian entities by mid-2024, and now contractually bars customers with Russian Federation connections.

Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

YouScan: Can I pay monthly?

Not at the published tier. Starter 3 is $499 a month billed annually.

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