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Marketing · head to head

Onclusive vs Synthesio

Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite
Synthesio logo

Synthesio

Social Media

Enterprise social intelligence platform owned by Ipsos, with market research methodology behind it

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.; Synthesio there is no published pricing, no free trial and no self-serve signup, so evaluating Synthesio requires a sales process before you can see whether the data quality suits your category.
  • They diverge on capability: Onclusive covers Global media monitoring, Synthesio covers Global social listening.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Onclusive and Synthesio actually diverge.

Attributes where Onclusive and Synthesio differ
AttributeOnclusiveSynthesio
PlatformsWeb, iOS, Android, APIWeb, API
CategoryMarketingSocial Media

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

Only in Synthesio

  • Global social listening
  • Signals
  • Audience analysis
  • Ecommerce listening
  • Search intelligence
  • Reputation and crisis monitoring
  • Competitive benchmarking
  • ML classification

What people use each for

The jobs each tool is most often brought in to do.

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Synthesio
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Synthesio
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Synthesio
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Synthesio

Synthesio

  • A global consumer goods brand that wants social listening and commissioned survey research from the same supplier with aligned methodologynot Onclusive
  • An insights team tracking product review sentiment across thousands of ecommerce listings in multiple marketsnot Onclusive
  • A brand entering a new market that needs audience profiling of who already discusses the category therenot Onclusive
  • A corporate communications function that needs crisis detection across languages it has no in-house analysts fornot Onclusive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Synthesio

  • There is no published pricing, no free trial and no self-serve signup, so evaluating Synthesio requires a sales process before you can see whether the data quality suits your category.
  • Cost is repeatedly cited by reviewers as high relative to peers, and because Ipsos analyst services are priced separately from the platform licence, the quoted software figure is frequently not the figure you end up spending.
  • The interface is dated compared with newer listening tools and the learning curve is steep, which in practice means the platform gets used by one or two trained analysts rather than adopted across a marketing team.
  • Some of the newer AI-driven features have been described by users as glitchy or over-promised relative to the sales demonstration, so insist on testing Signals against your own historical data during evaluation.
  • Historical data access is limited and governed by contract scope rather than being unlimited, so retrospective analysis across several years frequently requires a separately priced data request.

Pricing, plan by plan

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Synthesio

On request
  • Synthesio$undefined/year
    • Global social listening across 181 languages
    • Signals generative AI theme detection
    • Audience and ecommerce analysis

Which should you pick?

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Choose Synthesio if

  • You need global social listening.
  • You work on Web, API.
  • You also want signals.
Synthesio review

Questions people ask

Is Onclusive or Synthesio better?
Neither clearly leads. Onclusive starts at On request and Synthesio at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Onclusive or Synthesio?
Onclusive starts at On request and Synthesio at On request.
Does Onclusive or Synthesio run on more platforms?
Onclusive runs on Web, iOS, Android, API. Synthesio runs on Web, API.
What is Onclusive best used for?
Onclusive is most often used for a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors, a public affairs team that must evidence share of voice against named competitors for a quarterly board report, a pr agency running press office and media enquiry workflow for several client brands from one system, a corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal review. Of those, a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors and a public affairs team that must evidence share of voice against named competitors for a quarterly board report are not what Synthesio is typically brought in for.
What can Onclusive do that Synthesio cannot?
Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database. Synthesio covers Global social listening, Signals, Audience analysis, Ecommerce listening.

Answered from the vendors’ own pages

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Synthesio: Who owns Synthesio?

Ipsos, the market research group, acquired it in October 2018 for a reported 50 million USD or more, and it is marketed as an Ipsos company.

Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Synthesio: Can I try it before buying?

No. There is no free trial or self-serve signup; evaluation runs through a sales-led demonstration process.

Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Synthesio: What is the practical advantage over Brandwatch?

The ability to buy platform licence and Ipsos analyst services from one supplier, with methodology consistent with survey research you may already commission from the same group.

Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

Synthesio: How many languages does it cover?

Synthesio reports coverage across 181 languages and 25 markets, which is among the broadest in the category.

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