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Determ vs Onclusive

Determ logo

Determ

Social Media

Media monitoring and PR intelligence with published European pricing and unlimited users on every plan

From
€99/month
Rated
-
Full reviewWebsite
Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Determ there is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.; Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • They diverge on capability: Determ covers Real-time mention alerts, Onclusive covers Global media monitoring.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Determ and Onclusive actually diverge.

Attributes where Determ and Onclusive differ
AttributeDetermOnclusive
Starting price€99/monthOn request
Pricing modelPer month by topic and mention volumequote
PlatformsWeb, iOS, AndroidWeb, iOS, Android, API
CategorySocial MediaMarketing

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Determ

  • Real-time mention alerts
  • Unlimited keywords
  • Sentiment analysis
  • Influencer identification
  • Boolean query builder
  • Reporting and exports
  • Mentions API
  • Crisis alerts

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

What people use each for

The jobs each tool is most often brought in to do.

Determ

  • A European trade association giving unlimited member-organisation staff access to the same media alerts without paying per seatnot Onclusive
  • A communications team needing alerts within minutes of a negative story breaking in a regional language outletnot Onclusive
  • A PR agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomicnot Onclusive
  • A public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contractnot Onclusive

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Determ
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Determ
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Determ
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Determ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Determ

  • There is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
  • Mention allowances are the real constraint and a single viral news cycle can exhaust a 1,000-mention monthly quota in days, after which you either upgrade mid-contract or lose visibility exactly when you need it most.
  • Long-range historical reporting is thin, so year-on-year share of voice analysis and multi-year campaign retrospectives are awkward compared with the larger monitoring suites.
  • Facebook coverage is restricted and LinkedIn profiles cannot be monitored, limits imposed by those platforms but which still leave gaps in any brand where the conversation happens there.
  • It is a monitoring tool rather than a PR suite, with no media database, no journalist contact list and no pitching workflow, so agencies replacing Cision or Muck Rack will find half the job undone.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Pricing, plan by plan

Determ

€99/month
  • Focus$99/month
    • 1 topic
    • 1,000 mentions per month
    • Unlimited keywords
  • Expand$299/month
    • 5 topics
    • 5,000 mentions per month
    • Unlimited keywords
  • Command$499/month
    • 10 topics
    • 10,000 mentions per month
    • Unlimited keywords
  • Custom$undefined/year
    • Custom topic and mention volumes
    • Enterprise onboarding
    • Quoted individually

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Which should you pick?

Choose Determ if

  • You need real-time mention alerts.
  • You work on Web, iOS, Android.
  • You also want unlimited keywords.
Determ review

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Questions people ask

Is Determ or Onclusive better?
Neither clearly leads. Determ starts at €99/month and Onclusive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Determ or Onclusive?
Determ starts at €99/month and Onclusive at On request.
Does Determ or Onclusive run on more platforms?
Determ runs on Web, iOS, Android. Onclusive runs on Web, iOS, Android, API.
What is Determ best used for?
Determ is most often used for a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat, a communications team needing alerts within minutes of a negative story breaking in a regional language outlet, a pr agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomic, a public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contract. Of those, a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat and a communications team needing alerts within minutes of a negative story breaking in a regional language outlet are not what Onclusive is typically brought in for.
What can Determ do that Onclusive cannot?
Determ covers Real-time mention alerts, Unlimited keywords, Sentiment analysis, Influencer identification. Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database.

Answered from the vendors’ own pages

Determ: Is Determ the same as Mediatoolkit?

Yes. Mediatoolkit rebranded to Determ; older reviews and directory listings still use the previous name.

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Determ: How are users charged?

They are not. Every published plan includes unlimited users and unlimited keywords; you pay for topics and monthly mention volume.

Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Determ: Does it monitor print or broadcast?

No. Online and social only.

Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Determ: What happens if I exceed my mention limit?

You stop receiving new mentions on that topic for the period unless you upgrade, so set queries tightly before a campaign launch.

Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

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