Softwr

Marketing · head to head

Onclusive vs Talkwalker

Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite
Talkwalker logo

Talkwalker

Social Media

Consumer intelligence to accelerate your brand

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.; Talkwalker no pricing published on website; all tiers require requesting custom quote
  • They diverge on capability: Onclusive covers Global media monitoring, Talkwalker covers Image recognition.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Onclusive and Talkwalker actually diverge.

Attributes where Onclusive and Talkwalker differ
AttributeOnclusiveTalkwalker
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, APIWeb
CategoryMarketingSocial Media
FoundedUnknown2009

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • AI brand visibility
  • Custom dashboards

Only in Talkwalker

  • Image recognition
  • Sentiment analysis
  • Influencer identification
  • Hootsuite
  • Salesforce
  • Tableau
  • API
  • Web support

Both cover

  • Social listening
  • Crisis detection

What people use each for

The jobs each tool is most often brought in to do.

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Talkwalker
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Talkwalker
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Talkwalker
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Talkwalker

Talkwalker

  • Brand monitoringnot Onclusive
  • Competitive intelligencenot Onclusive
  • Crisis managementnot Onclusive
  • Campaign measurementnot Onclusive
  • Market researchnot Onclusive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Talkwalker

  • No pricing published on website; all tiers require requesting custom quote

Pricing, plan by plan

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Talkwalker

On request
  • ListenFree
    • Social listening
    • Sentiment analysis
    • Alerts
  • AnalyzeFree
    • Advanced analytics
    • AI insights
    • Benchmarking
  • EnterpriseFree
    • Full platform
    • API access
    • Custom integrations

Which should you pick?

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Choose Talkwalker if

  • You need image recognition.
  • You also want sentiment analysis.
Talkwalker review

Questions people ask

Is Onclusive or Talkwalker better?
Neither clearly leads. Onclusive starts at On request and Talkwalker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Onclusive or Talkwalker?
Onclusive starts at On request and Talkwalker at On request.
Does Onclusive or Talkwalker run on more platforms?
Onclusive runs on Web, iOS, Android, API. Talkwalker runs on Web.
What is Onclusive best used for?
Onclusive is most often used for a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors, a public affairs team that must evidence share of voice against named competitors for a quarterly board report, a pr agency running press office and media enquiry workflow for several client brands from one system, a corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal review. Of those, a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors and a public affairs team that must evidence share of voice against named competitors for a quarterly board report are not what Talkwalker is typically brought in for.
What can Onclusive do that Talkwalker cannot?
Onclusive covers Global media monitoring, Broadcast monitoring, Media contacts database, Newsroom and press office. Talkwalker covers Image recognition, Sentiment analysis, Influencer identification, Hootsuite. Both handle Social listening, Crisis detection.

Answered from the vendors’ own pages

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Talkwalker: How much does Talkwalker cost?

Talkwalker does not publish pricing on its website. The platform offers three plans (Core, Analyze, Business) but requires contacting sales for a custom quote.

Source
Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Talkwalker: Does Talkwalker offer a free trial?

Talkwalker offers a free demo consultation, but pricing and trial terms require contact with the sales team.

Source
Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Talkwalker: What is included in Talkwalker's Core plan?

The Core plan includes social listening, media monitoring, custom dashboards, AI summaries, AI Agent, and LLM Insights with unlimited users, but specific pricing is not disclosed.

Source
Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

Share

Related pages

More on Onclusive

More on Talkwalker

Keep looking

Other head to heads