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Audiense vs Lumanu

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Lumanu logo

Lumanu

Software

Influencer CRM and marketplace

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lumanu has a free tier, so it costs nothing to try first.
  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Lumanu brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • They diverge on capability: Audiense covers Audience segmentation, Lumanu covers Creator marketplace.

Where they differ

Only the attributes on which Audiense and Lumanu actually diverge.

Attributes where Audiense and Lumanu differ
AttributeAudienseLumanu
Starting price$948/yearFree
Pricing modelUnknowntransaction
Free tierNoYes
PlatformsWebWeb, Mobile, Api
Founded20112018

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in Lumanu

  • Creator marketplace
  • Relationship management
  • Collaboration tools
  • Campaign management
  • Contract management
  • Payment processing
  • Analytics
  • Communication tools

Both cover

  • Instagram
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Lumanu
  • Influencer discoverynot Lumanu
  • Campaign planningnot Lumanu
  • Segmentationnot Lumanu

Lumanu

  • Paying creators and influencers across many payees without building payment infrastructurenot Audiense
  • Agencies funding and reconciling creator payments per project cyclenot Audiense
  • Handling creator tax documentation and payouts at scalenot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Lumanu

  • Brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • Pricing is usage based with rates scaling by volume and no published figure for any segment; every path leads to a demo request
  • Platform partners are offered revenue share or wholesale pricing with no published rate

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Lumanu

Free
  • FreeFree
    • Influencer discovery
    • Basic CRM
    • Marketplace access

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Lumanu if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want relationship management.
Lumanu review

Questions people ask

Is Audiense or Lumanu better?
Neither clearly leads. Audiense starts at $948/year and Lumanu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Lumanu?
Lumanu has a free tier; the other does not. Paid plans start at $948/year for Audiense and Free for Lumanu.
Does Audiense or Lumanu run on more platforms?
Audiense runs on Web. Lumanu runs on Web, Mobile, Api.
Can I use Lumanu for free?
Yes. Lumanu has a free tier, so you can try it without paying. Audiense starts at $948/year.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Lumanu is typically brought in for.
What can Audiense do that Lumanu cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Lumanu covers Creator marketplace, Relationship management, Collaboration tools, Campaign management. Both handle Instagram, GDPR, Cloud deployment, Web support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

More on Audiense

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