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CRM · head to head

Apollo.io vs LeadCRM

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
LeadCRM logo

LeadCRM

Sales Enablement

LinkedIn to CRM in one click, with enrichment attached

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; LeadCRM chrome only. There is no Firefox or Safari build, and no standalone web app, so the product stops working wherever the browser does.
  • They diverge on capability: Apollo.io covers Contact database, LeadCRM covers One-click LinkedIn to CRM sync.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which Apollo.io and LeadCRM actually diverge.

Attributes where Apollo.io and LeadCRM differ
AttributeApollo.ioLeadCRM
Pricing modelsubscriptionfreemium
PlatformsWebChrome, Web
CategoryCRMSales Enablement
Founded2020Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in LeadCRM

  • One-click LinkedIn to CRM sync
  • Custom field mapping
  • Waterfall enrichment
  • Email and phone finder
  • Bi-directional sync
  • CRM overlay on LinkedIn
  • Sales Navigator bulk export
  • Reply-rate tracking

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot LeadCRM
  • Contact database management for sales teamsnot LeadCRM
  • Email outreach and workflow automationnot LeadCRM

LeadCRM

  • Syncing LinkedIn prospects into a CRM without retypingnot Apollo.io
  • Finding a verified email or phone number for a profilenot Apollo.io
  • Checking whether a LinkedIn contact is already in the CRMnot Apollo.io
  • Exporting Sales Navigator search results in bulknot Apollo.io
  • Tracking reply rates on LinkedIn outreach alongside CRM activitynot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

LeadCRM

  • Chrome only. There is no Firefox or Safari build, and no standalone web app, so the product stops working wherever the browser does.
  • Everything is metered in credits, and the entry paid tier gives 200 sync credits a month. A team prospecting at volume reaches unlimited sync only on the Grow plan at $39.96 a seat.
  • Headline prices are the yearly rate. Paying monthly costs more, and the site presents the discounted figure first.
  • The advertised prices are per seat, so a five-person sales team on Grow is paying roughly $2,400 a year rather than the $39.96 on the page.
  • Enrichment accuracy is asserted rather than published. Waterfall enrichment across 700 million contacts is the vendor's own figure with no independent match-rate or bounce-rate data behind it, which is the number that actually decides whether a tool like this pays for itself.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

LeadCRM

Free
  • FreeFree
    • 30 Lead Finder credits
    • 10 sync credits a month
    • 10 Sales Navigator exports a day
  • Professional$23.96/month
    • 150 Lead Finder credits
    • 200 sync credits a month
    • 100 Sales Navigator exports a day
  • Grow$39.96/month
    • 400 Lead Finder credits
    • Unlimited sync credits
    • 150 Sales Navigator exports a day
  • Ultimate$55.96/month
    • 1,200 Lead Finder credits
    • Unlimited sync credits
    • 600 Sales Navigator exports a day

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose LeadCRM if

  • You need one-click linkedin to crm sync.
  • You want to start without paying.
  • You work on Chrome, Web.
  • You also want custom field mapping.
LeadCRM review

Questions people ask

Is Apollo.io or LeadCRM better?
Neither clearly leads. Apollo.io starts at Free and LeadCRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or LeadCRM?
Apollo.io starts at Free and LeadCRM at Free.
Does Apollo.io or LeadCRM run on more platforms?
Apollo.io runs on Web. LeadCRM runs on Chrome, Web.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what LeadCRM is typically brought in for.
What can Apollo.io do that LeadCRM cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. LeadCRM covers One-click LinkedIn to CRM sync, Custom field mapping, Waterfall enrichment, Email and phone finder.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
LeadCRM: Which CRMs does LeadCRM sync with?

HubSpot, Salesforce, Zoho CRM, Pipedrive, Copper, GoHighLevel, Close and Google Sheets, with others reachable through the API. All CRM integrations are available on the free plan.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
LeadCRM: Is there a free version of LeadCRM?

Yes, and it is a plan rather than a trial. It includes 30 Lead Finder credits, 10 sync credits a month, 10 Sales Navigator exports a day, 10 AI credits and every CRM integration, with no credit card required.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
LeadCRM: What does LeadCRM cost?

Professional is $23.96 a month, Grow $39.96 and Ultimate $55.96, all per seat and all quoted at the yearly rate, which works out at $287.50, $479.50 and $671.50 a seat a year. A Sync-Only plan is $197 a year per seat for 4,800 sync credits without enrichment.

Source
LeadCRM: What are sync credits and Lead Finder credits?

Sync credits are consumed pushing a LinkedIn profile into your CRM; Lead Finder credits are consumed finding contact details such as a verified email or phone number. They are metered separately, and sync becomes unlimited from the Grow plan upwards while Lead Finder stays capped on every tier.

Source
LeadCRM: Does LeadCRM work outside Chrome?

No. It is a Chrome extension, so it runs wherever Chrome does and nowhere else. There is no Firefox or Safari build and no standalone web application.

Source
LeadCRM: Does the sync work in both directions?

Yes. The vendor describes bi-directional synchronisation, so CRM activity and LinkedIn conversations stay in step rather than the extension only pushing data one way, and existing CRM records are overlaid onto the LinkedIn profile you are viewing.

Source
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