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Software · head to head

Apollo.io vs Bigtincan

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Bigtincan logo

Bigtincan

Software

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes
  • They diverge on capability: Apollo.io covers Contact database, Bigtincan covers AI content recommendations.

Where they differ

Only the attributes on which Apollo.io and Bigtincan actually diverge.

Attributes where Apollo.io and Bigtincan differ
AttributeApollo.ioBigtincan
Starting priceFreeOn request
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWebWeb, iOS, Android
Founded20202008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • HubSpot
  • Outlook

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Microsoft Dynamics
  • SAP
  • Oracle

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Bigtincan
  • Prospect researchnot Bigtincan
  • Sales automationnot Bigtincan

Bigtincan

  • Customer Successnot Apollo.io
  • Sales Enablementnot Apollo.io
  • Ai Automationnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Bigtincan

On request
  • SMB$null/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$null/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Questions people ask

Is Apollo.io or Bigtincan better?
Neither clearly leads. Apollo.io starts at Free and Bigtincan at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Bigtincan?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for Bigtincan.
Does Apollo.io or Bigtincan run on more platforms?
Apollo.io runs on Web. Bigtincan runs on Web, iOS, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Bigtincan starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Bigtincan is typically brought in for.
What can Apollo.io do that Bigtincan cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
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Related pages

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