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Nonprofits · head to head

Keela vs Virtuous

Keela logo

Keela

Nonprofits

Nonprofit CRM and fundraising platform with Canadian tax receipting built in

From
On request
Rated
-
Full reviewWebsite
Virtuous logo

Virtuous

Nonprofits

CRM designed for faith-based and mission-driven organizations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keela pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.; Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • They diverge on capability: Keela covers Donor records and segmentation, Virtuous covers Donor management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Keela and Virtuous actually diverge.

Attributes where Keela and Virtuous differ
AttributeKeelaVirtuous
Pricing modelPer month by contact countsubscription
PlatformsWebWeb, IOS, Android
FoundedUnknown2013

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keela

  • Donor records and segmentation
  • CRA and IRS receipting
  • Donation forms and pages
  • Email and automation
  • Grant and pledge tracking
  • Reporting dashboards

Only in Virtuous

  • Donor management
  • Volunteer tracking
  • Giving analysis
  • Ministry management
  • Stripe
  • PayPal
  • Mailchimp
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Keela

  • A Canadian registered charity that must issue CRA compliant receipts without building templates itselfnot Virtuous
  • A development team of two to five people replacing spreadsheets and a mailing toolnot Virtuous
  • An organisation already running Aplos fund accounting that wants gifts to post through automaticallynot Virtuous
  • A bilingual charity sending French and English donor communications from one contact listnot Virtuous

Virtuous

  • Donor management and pipeline tracking for mid-sized and large nonprofitsnot Keela
  • Marketing automation and supporter journeys tied to giving datanot Keela
  • Online donation forms and giving pages connected to the CRMnot Keela

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keela

  • Pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.
  • The email marketing tools are adequate for donor appeals but weaker than a dedicated platform, so organisations with heavy newsletter programmes end up paying for a second tool and syncing lists.
  • Custom reporting is limited to the fields and filters Keela exposes, so questions the product did not anticipate require exporting to a spreadsheet.
  • The integration list is short next to Salesforce or Blackbaud, so a charity running an unusual event, membership or advocacy tool will be moving data by CSV.
  • Since the 2023 Aplos acquisition the roadmap serves a combined accounting and fundraising suite, so investment favours the accounting join rather than standalone CRM depth.

Virtuous

  • The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
  • CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
  • Momentum, the AI fundraising agent, is sold separately from the CRM rather than included

Pricing, plan by plan

Keela

On request
  • Keela$undefined/month
    • Published tiers priced by number of contacts held, not by user seat
    • Higher tiers unlock automation, custom fields and additional reporting
    • Card processing is charged separately by the payment processor

Virtuous

On request
  • Starter$99/month
    • Donor management
    • Volunteer tracking
  • Advanced$199/month
    • Giving analysis
    • Ministry management
    • Email campaigns

Which should you pick?

Choose Keela if

  • You need donor records and segmentation.
  • You also want cra and irs receipting.
Keela review

Choose Virtuous if

  • You need donor management.
  • You work on Web, IOS, Android.
  • You also want volunteer tracking.
Virtuous review

Questions people ask

Is Keela or Virtuous better?
Neither clearly leads. Keela starts at On request and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keela or Virtuous?
Keela starts at On request and Virtuous at On request.
Does Keela or Virtuous run on more platforms?
Keela runs on Web. Virtuous runs on Web, IOS, Android.
What is Keela best used for?
Keela is most often used for a canadian registered charity that must issue cra compliant receipts without building templates itself, a development team of two to five people replacing spreadsheets and a mailing tool, an organisation already running aplos fund accounting that wants gifts to post through automatically, a bilingual charity sending french and english donor communications from one contact list. Of those, a canadian registered charity that must issue cra compliant receipts without building templates itself and a development team of two to five people replacing spreadsheets and a mailing tool are not what Virtuous is typically brought in for.
What can Keela do that Virtuous cannot?
Keela covers Donor records and segmentation, CRA and IRS receipting, Donation forms and pages, Email and automation. Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management.

Answered from the vendors’ own pages

Keela: Does Keela issue CRA compliant tax receipts?

Yes, receipt numbering, required wording and batch issuance are built in, which is the main reason Canadian charities choose it over US products.

Virtuous: How are Virtuous tiers defined?

Virtuous offers a Platform Tier for nonprofits with fundraising revenue up to $5 million annually and an Enterprise Tier for organizations over $5 million. Specific pricing requires a demo request.

Source
Keela: Who owns Keela?

Aplos Software, a US fund accounting vendor, acquired it in 2023. Keela is still sold as its own product but shares a roadmap with Aplos.

Virtuous: What products are included in Virtuous?

Virtuous offers CRM+, Raise (donation forms and pages), Momentum (AI-powered donor outreach), Insights (donor segmentation), Analytics (business intelligence), and Volunteer (recruitment and scheduling).

Source
Keela: Is pricing per user?

No, it is by contact count. Adding staff does not raise the bill, growing the mailing list does.

Virtuous: How do I get a Virtuous pricing quote?

Virtuous does not publish pricing online. Visit their pricing page to request pricing or schedule a demo with their sales team.

Source
Keela: Can it replace a fund accounting system?

No. It records income and pledges but does not do fund accounting, so you still need Aplos, QuickBooks or an equivalent.

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