Softwr

Nonprofits · head to head

Kindful vs Virtuous

Kindful logo

Kindful

Nonprofits

Simple donor management and fundraising

From
On request
Rated
-
Full reviewWebsite
Virtuous logo

Virtuous

Nonprofits

CRM designed for faith-based and mission-driven organizations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kindful kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead; Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • They diverge on capability: Kindful covers Online donation forms, Virtuous covers Donor management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Kindful and Virtuous actually diverge.

Attributes where Kindful and Virtuous differ
AttributeKindfulVirtuous
PlatformsWeb, Mobile-responsiveWeb, IOS, Android
Founded20142013

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kindful

  • Online donation forms
  • Donor segmentation
  • Recurring donation management
  • Volunteer portal
  • Google Analytics
  • Mobile-responsive support

Only in Virtuous

  • Donor management
  • Volunteer tracking
  • Giving analysis
  • Ministry management
  • Slack
  • IOS support
  • Android support

Both cover

  • Stripe
  • PayPal
  • Mailchimp
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Kindful

  • Donation and fundraising managementnot Virtuous
  • Nonprofit donor relationship managementnot Virtuous
  • Grant and donation trackingnot Virtuous

Virtuous

  • Donor management and pipeline tracking for mid-sized and large nonprofitsnot Kindful
  • Marketing automation and supporter journeys tied to giving datanot Kindful
  • Online donation forms and giving pages connected to the CRMnot Kindful

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kindful

  • Kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead
  • The Bloomerang Giving Platform starts at $242 per month billed annually
  • Bloomerang Fundraising starts at $40 per month billed annually but must be purchased as part of a bundle with Bloomerang CRM
  • All plans are annual; there is no month to month option
  • Pricing is constituent based, so the bill rises with the size of the donor database
  • Only a starting price is published and the actual figure comes from contacting sales

Virtuous

  • The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
  • CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
  • Momentum, the AI fundraising agent, is sold separately from the CRM rather than included

Pricing, plan by plan

Kindful

On request
  • Starter$50/month
    • Online donation forms
    • Donor segmentation
  • Growth$120/month
    • Volunteer portal
    • Multi-channel fundraising

Virtuous

On request
  • Starter$99/month
    • Donor management
    • Volunteer tracking
  • Advanced$199/month
    • Giving analysis
    • Ministry management
    • Email campaigns

Which should you pick?

Choose Kindful if

  • You need online donation forms.
  • You work on Web, Mobile-responsive.
  • You also want donor segmentation.
Kindful review

Choose Virtuous if

  • You need donor management.
  • You work on Web, IOS, Android.
  • You also want volunteer tracking.
Virtuous review

Questions people ask

Is Kindful or Virtuous better?
Neither clearly leads. Kindful starts at On request and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kindful or Virtuous?
Kindful starts at On request and Virtuous at On request.
Does Kindful or Virtuous run on more platforms?
Kindful runs on Web, Mobile-responsive. Virtuous runs on Web, IOS, Android.
What is Kindful best used for?
Kindful is most often used for donation and fundraising management, nonprofit donor relationship management, grant and donation tracking. Of those, donation and fundraising management and nonprofit donor relationship management are not what Virtuous is typically brought in for.
What can Kindful do that Virtuous cannot?
Kindful covers Online donation forms, Donor segmentation, Recurring donation management, Volunteer portal. Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management. Both handle Stripe, PayPal, Mailchimp, Web support.

Answered from the vendors’ own pages

Kindful: How much does Kindful cost?

Kindful does not publish pricing on its website. Contact their sales team at 888-854-3230 or [email protected], or schedule a demo to receive a custom quote.

Source
Virtuous: How are Virtuous tiers defined?

Virtuous offers a Platform Tier for nonprofits with fundraising revenue up to $5 million annually and an Enterprise Tier for organizations over $5 million. Specific pricing requires a demo request.

Source
Kindful: Does Kindful offer transaction fees for donations?

Transaction fee information is not disclosed on the website. Contact Kindful sales for details on payment processing costs.

Source
Virtuous: What products are included in Virtuous?

Virtuous offers CRM+, Raise (donation forms and pages), Momentum (AI-powered donor outreach), Insights (donor segmentation), Analytics (business intelligence), and Volunteer (recruitment and scheduling).

Source
Virtuous: How do I get a Virtuous pricing quote?

Virtuous does not publish pricing online. Visit their pricing page to request pricing or schedule a demo with their sales team.

Source
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