Software · head to head
Salesforce for Nonprofits vs Virtuous

Salesforce for Nonprofits
Software
Enterprise CRM for nonprofit organizations
- From
- Free
- Rated
- -

Virtuous
Software
CRM designed for faith-based and mission-driven organizations
- From
- On request
- Rated
- -
The short version
- Only Salesforce for Nonprofits has a free tier, so it costs nothing to try first.
- Each has a real cost: Salesforce for Nonprofits the Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid; Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
- They diverge on capability: Salesforce for Nonprofits covers Campaign tracking, Virtuous covers Volunteer tracking.
Where they differ
Only the attributes on which Salesforce for Nonprofits and Virtuous actually diverge.
| Attribute | Salesforce for Nonprofits | Virtuous |
|---|---|---|
| Starting price | Free | On request |
| Free tier | Yes | No |
| Founded | 1999 | 2013 |
Identical on both: pricing model (subscription), platforms (Web, IOS, Android), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Salesforce for Nonprofits
- Campaign tracking
- Volunteer management
- Program tracking
- Advanced reporting
- Google Analytics
- Tableau
Only in Virtuous
- Volunteer tracking
- Giving analysis
- Ministry management
- PayPal
- Mailchimp
Both cover
- Donor management
- Stripe
- Slack
- Web support
- IOS support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Salesforce for Nonprofits
- Nonprofit constituent CRM covering fundraising, programs, outcomes and volunteersnot Virtuous
- Consolidating donor, grant and program data on the Salesforce platformnot Virtuous
Virtuous
- Donor management and pipeline tracking for mid-sized and large nonprofitsnot Salesforce for Nonprofits
- Marketing automation and supporter journeys tied to giving datanot Salesforce for Nonprofits
- Online donation forms and giving pages connected to the CRMnot Salesforce for Nonprofits
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Salesforce for Nonprofits
- The Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
- Nonprofit Cloud Enterprise is $60 per user per month billed annually and Nonprofit Cloud Unlimited is $100 per user per month billed annually
- The free licences require passing Salesforce eligibility criteria for the Power of Us program
- Most Salesforce products are sold on annual contracts
- Some products must scale together when you add or upgrade, which requires going through an Account Executive
Virtuous
- The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
- Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
- CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
- Momentum, the AI fundraising agent, is sold separately from the CRM rather than included
Pricing, plan by plan
Salesforce for Nonprofits
Free- Nonprofit CloudFree
- Donor management
- Campaign tracking
- Volunteer management
- Professional$150/month
- Advanced reporting
- API integrations
- Customization
Virtuous
On request- Starter$99/month
- Donor management
- Volunteer tracking
- Advanced$199/month
- Giving analysis
- Ministry management
- Email campaigns
Which should you pick?
Choose Salesforce for Nonprofits if
- You need campaign tracking.
- You want to start without paying.
- You work on Web, IOS, Android.
- You also want volunteer management.
Choose Virtuous if
- You need volunteer tracking.
- You work on Web, IOS, Android.
- You also want giving analysis.
Questions people ask
- Is Salesforce for Nonprofits or Virtuous better?
- Neither clearly leads. Salesforce for Nonprofits starts at Free and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Salesforce for Nonprofits or Virtuous?
- Salesforce for Nonprofits has a free tier; the other does not. Paid plans start at Free for Salesforce for Nonprofits and On request for Virtuous.
- Does Salesforce for Nonprofits or Virtuous run on more platforms?
- Both run on Web, IOS, Android, so platform support will not decide this one for you.
- Can I use Salesforce for Nonprofits for free?
- Yes. Salesforce for Nonprofits has a free tier, so you can try it without paying. Virtuous starts at On request.
- What is Salesforce for Nonprofits best used for?
- Salesforce for Nonprofits is most often used for nonprofit constituent crm covering fundraising, programs, outcomes and volunteers, consolidating donor, grant and program data on the salesforce platform. Of those, nonprofit constituent crm covering fundraising, programs, outcomes and volunteers and consolidating donor, grant and program data on the salesforce platform are not what Virtuous is typically brought in for.
- What can Salesforce for Nonprofits do that Virtuous cannot?
- Salesforce for Nonprofits covers Campaign tracking, Volunteer management, Program tracking, Advanced reporting. Virtuous covers Volunteer tracking, Giving analysis, Ministry management, PayPal. Both handle Donor management, Stripe, Slack, Web support.
