Is Bonterra or Virtuous better?

Neither clearly leads. Bonterra starts at On request and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Bonterra or Virtuous?

Bonterra starts at On request and Virtuous at On request.

Does Bonterra or Virtuous run on more platforms?

Bonterra runs on Web, iOS, Android. Virtuous runs on Web, IOS, Android.

What is Bonterra best used for?

Bonterra is most often used for a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm, a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record, a large employer running a global employee match and grant disbursement programme across many countries, a nonprofit consolidating a legacy salsa or eto deployment onto a supported product within the same vendor. Of those, a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm and a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record are not what Virtuous is typically brought in for.

What can Bonterra do that Virtuous cannot?

Bonterra covers Case management, Fundraising and engagement, Corporate grantmaking, Employee giving and volunteering. Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management.

Nonprofits · head to head

Bonterra vs Virtuous

Bonterra

Nonprofits

The rolled-up parent of EveryAction, Apricot, CyberGrants and Network for Good, sold as three product lines

From: On request
Rated: -

Full review Website

Virtuous

Nonprofits

CRM designed for faith-based and mission-driven organizations

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Bonterra the three lines are separately acquired codebases, so buying two of them gives you two logins, two support queues and a connector rather than one system.; Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
They diverge on capability: Bonterra covers Case management, Virtuous covers Donor management.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bonterra and Virtuous actually diverge.

Attributes where Bonterra and Virtuous differ
Attribute	Bonterra	Virtuous
Pricing model	quote	subscription
Founded	Unknown	2013

Identical on both: starting price (On request), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bonterra

Case management
Fundraising and engagement
Corporate grantmaking
Employee giving and volunteering
Outcomes reporting
Impact data connectors

Only in Virtuous

Donor management
Volunteer tracking
Giving analysis
Ministry management
Stripe
PayPal
Mailchimp
Slack

What people use each for

The jobs each tool is most often brought in to do.

Bonterra

A human services agency that must report participant outcomes to a government funder and cannot do it in a donor CRMnot Virtuous
A national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor recordnot Virtuous
A large employer running a global employee match and grant disbursement programme across many countriesnot Virtuous
A nonprofit consolidating a legacy Salsa or ETO deployment onto a supported product within the same vendornot Virtuous

Virtuous

Donor management and pipeline tracking for mid-sized and large nonprofitsnot Bonterra
Marketing automation and supporter journeys tied to giving datanot Bonterra
Online donation forms and giving pages connected to the CRMnot Bonterra

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bonterra

The three lines are separately acquired codebases, so buying two of them gives you two logins, two support queues and a connector rather than one system.
Legacy products absorbed in the roll-up, notably ETO and older Salsa modules, receive limited development while investment goes to flagship products, leaving those customers on a slowly ageing platform.
No pricing is published for any line, and quotes vary widely by contact count and negotiation, so benchmarking against competitors requires a full sales cycle.
Private equity ownership has produced repeated renewal price increases reported by customers, and the portfolio structure reduces the credibility of threatening to switch since several obvious alternatives are also Bonterra products.
Implementation for Case Management is a configuration project measured in months, and agencies routinely underestimate the internal staff time required to define forms and outcome measures.

Virtuous

The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
Momentum, the AI fundraising agent, is sold separately from the CRM rather than included

Pricing, plan by plan

Bonterra

On request

Bonterra Fundraising and Engagement$undefined/year
- Donor CRM and email
- Advocacy and organising tools
- Priced by contact record count
Bonterra Case Management$undefined/year
- Apricot participant records and assessments
- Outcomes and funder reporting
- Priced by user seats and programme count
Bonterra Corporate Social Responsibility$undefined/year
- CyberGrants grant disbursement
- Employee giving and volunteering
- Enterprise contract, priced by programme spend

Virtuous

On request

Starter$99/month
- Donor management
- Volunteer tracking
Advanced$199/month
- Giving analysis
- Ministry management
- Email campaigns

Which should you pick?

Choose Bonterra if

You need case management.
You work on Web, iOS, Android.
You also want fundraising and engagement.

Bonterra review

Choose Virtuous if

You need donor management.
You work on Web, IOS, Android.
You also want volunteer tracking.

Virtuous review

Questions people ask

Is Bonterra or Virtuous better?: Neither clearly leads. Bonterra starts at On request and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bonterra or Virtuous?: Bonterra starts at On request and Virtuous at On request.
Does Bonterra or Virtuous run on more platforms?: Bonterra runs on Web, iOS, Android. Virtuous runs on Web, IOS, Android.
What is Bonterra best used for?: Bonterra is most often used for a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm, a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record, a large employer running a global employee match and grant disbursement programme across many countries, a nonprofit consolidating a legacy salsa or eto deployment onto a supported product within the same vendor. Of those, a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm and a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record are not what Virtuous is typically brought in for.
What can Bonterra do that Virtuous cannot?: Bonterra covers Case management, Fundraising and engagement, Corporate grantmaking, Employee giving and volunteering. Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management.

Answered from the vendors’ own pages

Bonterra: Is Bonterra a single product?

No. It is three product lines built from separately acquired software. You buy one of them, and integration between them is a connector rather than a shared database.

Virtuous: How are Virtuous tiers defined?

Virtuous offers a Platform Tier for nonprofits with fundraising revenue up to $5 million annually and an Enterprise Tier for organizations over $5 million. Specific pricing requires a demo request.

Source

Bonterra: What happened to EveryAction and Apricot?

They still exist as the underlying products, rebranded as Bonterra Fundraising and Engagement and Bonterra Case Management respectively.

Virtuous: What products are included in Virtuous?

Virtuous offers CRM+, Raise (donation forms and pages), Momentum (AI-powered donor outreach), Insights (donor segmentation), Analytics (business intelligence), and Volunteer (recruitment and scheduling).

Source

Bonterra: Does Bonterra publish pricing?

No line has published pricing. Fundraising is generally priced by contact record count, case management by seats and programmes.

Virtuous: How do I get a Virtuous pricing quote?

Virtuous does not publish pricing online. Visit their pricing page to request pricing or schedule a demo with their sales team.

Source

Bonterra: Should a small nonprofit consider Bonterra?

Rarely. The entry price and implementation effort suit organisations with dedicated operations staff; smaller charities are better served by a single-product CRM.

Bonterra vs Virtuous

Bonterra

Virtuous

The short version

Where they differ

What each one covers

Only in Bonterra

Only in Virtuous

What people use each for

Bonterra

Virtuous

Where each one falls short

Bonterra

Virtuous

Pricing, plan by plan

Bonterra

Virtuous

Which should you pick?

Choose Bonterra if

Choose Virtuous if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Bonterra

More on Virtuous

Keep looking

Other head to heads