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Nonprofits · head to head

Keela vs Salesforce for Nonprofits

Keela logo

Keela

Nonprofits

Nonprofit CRM and fundraising platform with Canadian tax receipting built in

From
On request
Rated
-
Full reviewWebsite
Salesforce for Nonprofits logo

Salesforce for Nonprofits

Nonprofits

Enterprise CRM for nonprofit organizations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Salesforce for Nonprofits has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keela pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.; Salesforce for Nonprofits the Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • They diverge on capability: Keela covers Donor records and segmentation, Salesforce for Nonprofits covers Donor management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Keela and Salesforce for Nonprofits actually diverge.

Attributes where Keela and Salesforce for Nonprofits differ
AttributeKeelaSalesforce for Nonprofits
Starting priceOn requestFree
Pricing modelPer month by contact countsubscription
Free tierNoYes
PlatformsWebWeb, IOS, Android
FoundedUnknown1999

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keela

  • Donor records and segmentation
  • CRA and IRS receipting
  • Donation forms and pages
  • Email and automation
  • Grant and pledge tracking
  • Reporting dashboards

Only in Salesforce for Nonprofits

  • Donor management
  • Campaign tracking
  • Volunteer management
  • Program tracking
  • Advanced reporting
  • Stripe
  • Google Analytics
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Keela

  • A Canadian registered charity that must issue CRA compliant receipts without building templates itselfnot Salesforce for Nonprofits
  • A development team of two to five people replacing spreadsheets and a mailing toolnot Salesforce for Nonprofits
  • An organisation already running Aplos fund accounting that wants gifts to post through automaticallynot Salesforce for Nonprofits
  • A bilingual charity sending French and English donor communications from one contact listnot Salesforce for Nonprofits

Salesforce for Nonprofits

  • Nonprofit constituent CRM covering fundraising, programs, outcomes and volunteersnot Keela
  • Consolidating donor, grant and program data on the Salesforce platformnot Keela

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keela

  • Pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.
  • The email marketing tools are adequate for donor appeals but weaker than a dedicated platform, so organisations with heavy newsletter programmes end up paying for a second tool and syncing lists.
  • Custom reporting is limited to the fields and filters Keela exposes, so questions the product did not anticipate require exporting to a spreadsheet.
  • The integration list is short next to Salesforce or Blackbaud, so a charity running an unusual event, membership or advocacy tool will be moving data by CSV.
  • Since the 2023 Aplos acquisition the roadmap serves a combined accounting and fundraising suite, so investment favours the accounting join rather than standalone CRM depth.

Salesforce for Nonprofits

  • The Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • Nonprofit Cloud Enterprise is $60 per user per month billed annually and Nonprofit Cloud Unlimited is $100 per user per month billed annually
  • The free licences require passing Salesforce eligibility criteria for the Power of Us program
  • Most Salesforce products are sold on annual contracts
  • Some products must scale together when you add or upgrade, which requires going through an Account Executive

Pricing, plan by plan

Keela

On request
  • Keela$undefined/month
    • Published tiers priced by number of contacts held, not by user seat
    • Higher tiers unlock automation, custom fields and additional reporting
    • Card processing is charged separately by the payment processor

Salesforce for Nonprofits

Free
  • Nonprofit CloudFree
    • Donor management
    • Campaign tracking
    • Volunteer management
  • Professional$150/month
    • Advanced reporting
    • API integrations
    • Customization

Which should you pick?

Choose Keela if

  • You need donor records and segmentation.
  • You also want cra and irs receipting.
Keela review

Choose Salesforce for Nonprofits if

  • You need donor management.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want campaign tracking.
Salesforce for Nonprofits review

Questions people ask

Is Keela or Salesforce for Nonprofits better?
Neither clearly leads. Keela starts at On request and Salesforce for Nonprofits at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keela or Salesforce for Nonprofits?
Salesforce for Nonprofits has a free tier; the other does not. Paid plans start at On request for Keela and Free for Salesforce for Nonprofits.
Does Keela or Salesforce for Nonprofits run on more platforms?
Keela runs on Web. Salesforce for Nonprofits runs on Web, IOS, Android.
Can I use Salesforce for Nonprofits for free?
Yes. Salesforce for Nonprofits has a free tier, so you can try it without paying. Keela starts at On request.
What is Keela best used for?
Keela is most often used for a canadian registered charity that must issue cra compliant receipts without building templates itself, a development team of two to five people replacing spreadsheets and a mailing tool, an organisation already running aplos fund accounting that wants gifts to post through automatically, a bilingual charity sending french and english donor communications from one contact list. Of those, a canadian registered charity that must issue cra compliant receipts without building templates itself and a development team of two to five people replacing spreadsheets and a mailing tool are not what Salesforce for Nonprofits is typically brought in for.
What can Keela do that Salesforce for Nonprofits cannot?
Keela covers Donor records and segmentation, CRA and IRS receipting, Donation forms and pages, Email and automation. Salesforce for Nonprofits covers Donor management, Campaign tracking, Volunteer management, Program tracking.

Answered from the vendors’ own pages

Keela: Does Keela issue CRA compliant tax receipts?

Yes, receipt numbering, required wording and batch issuance are built in, which is the main reason Canadian charities choose it over US products.

Keela: Who owns Keela?

Aplos Software, a US fund accounting vendor, acquired it in 2023. Keela is still sold as its own product but shares a roadmap with Aplos.

Keela: Is pricing per user?

No, it is by contact count. Adding staff does not raise the bill, growing the mailing list does.

Keela: Can it replace a fund accounting system?

No. It records income and pledges but does not do fund accounting, so you still need Aplos, QuickBooks or an equivalent.

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Related pages

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