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Nonprofits · head to head

Keela vs Wild Apricot

Keela logo

Keela

Nonprofits

Nonprofit CRM and fundraising platform with Canadian tax receipting built in

From
On request
Rated
-
Full reviewWebsite
Wild Apricot logo

Wild Apricot

Nonprofits

Membership management for small associations and clubs

From
$60/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keela pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.; Wild Apricot the website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • They diverge on capability: Keela covers Donor records and segmentation, Wild Apricot covers Member database.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Keela and Wild Apricot actually diverge.

Attributes where Keela and Wild Apricot differ
AttributeKeelaWild Apricot
Starting priceOn request$60/month
PlatformsWebWeb, iOS, Android

Identical on both: pricing model (Per month by contact count), free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keela

  • Donor records and segmentation
  • CRA and IRS receipting
  • Donation forms and pages
  • Email and automation
  • Grant and pledge tracking
  • Reporting dashboards

Only in Wild Apricot

  • Member database
  • Automated renewals
  • Event registration
  • Website builder
  • Online payments
  • Email and newsletters

What people use each for

The jobs each tool is most often brought in to do.

Keela

  • A Canadian registered charity that must issue CRA compliant receipts without building templates itselfnot Wild Apricot
  • A development team of two to five people replacing spreadsheets and a mailing toolnot Wild Apricot
  • An organisation already running Aplos fund accounting that wants gifts to post through automaticallynot Wild Apricot
  • A bilingual charity sending French and English donor communications from one contact listnot Wild Apricot

Wild Apricot

  • Small associations and clubs replacing a spreadsheet and a separate websitenot Keela
  • Volunteer-run organisations needing unlimited administrators without per-seat costnot Keela
  • Professional bodies handling dues renewals and a member directorynot Keela
  • Groups running paid events for members alongside membership subscriptionsnot Keela

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keela

  • Pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.
  • The email marketing tools are adequate for donor appeals but weaker than a dedicated platform, so organisations with heavy newsletter programmes end up paying for a second tool and syncing lists.
  • Custom reporting is limited to the fields and filters Keela exposes, so questions the product did not anticipate require exporting to a spreadsheet.
  • The integration list is short next to Salesforce or Blackbaud, so a charity running an unusual event, membership or advocacy tool will be moving data by CSV.
  • Since the 2023 Aplos acquisition the roadmap serves a combined accounting and fundraising suite, so investment favours the accounting join rather than standalone CRM depth.

Wild Apricot

  • The website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • Pricing by contact count means lapsed members and non-member contacts push you into a higher tier unless the database is actively pruned
  • Every module is adequate rather than good, so any organisation with a serious need in one area will outgrow that part first
  • Reporting is basic, and detailed membership analysis generally means exporting to a spreadsheet
  • Migration away is painful once the website, database and event history all live inside it

Pricing, plan by plan

Keela

On request
  • Keela$undefined/month
    • Published tiers priced by number of contacts held, not by user seat
    • Higher tiers unlock automation, custom fields and additional reporting
    • Card processing is charged separately by the payment processor

Wild Apricot

$60/month
  • Group$60/month
    • Up to 100 contacts
    • Member database
    • Website
  • Community$150/month
    • Up to 500 contacts
    • All Group features
    • More storage
  • Association$290/month
    • Up to 2,000 contacts
    • All Community features
    • Priority support
  • Enterprise$undefined/month
    • 5,000 contacts and above
    • Dedicated support
    • Custom arrangements

Which should you pick?

Choose Keela if

  • You need donor records and segmentation.
  • You also want cra and irs receipting.
Keela review

Choose Wild Apricot if

  • You need member database.
  • You work on Web, iOS, Android.
  • You also want automated renewals.
Wild Apricot review

Questions people ask

Is Keela or Wild Apricot better?
Neither clearly leads. Keela starts at On request and Wild Apricot at $60/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keela or Wild Apricot?
Keela starts at On request and Wild Apricot at $60/month.
Does Keela or Wild Apricot run on more platforms?
Keela runs on Web. Wild Apricot runs on Web, iOS, Android.
What is Keela best used for?
Keela is most often used for a canadian registered charity that must issue cra compliant receipts without building templates itself, a development team of two to five people replacing spreadsheets and a mailing tool, an organisation already running aplos fund accounting that wants gifts to post through automatically, a bilingual charity sending french and english donor communications from one contact list. Of those, a canadian registered charity that must issue cra compliant receipts without building templates itself and a development team of two to five people replacing spreadsheets and a mailing tool are not what Wild Apricot is typically brought in for.
What can Keela do that Wild Apricot cannot?
Keela covers Donor records and segmentation, CRA and IRS receipting, Donation forms and pages, Email and automation. Wild Apricot covers Member database, Automated renewals, Event registration, Website builder.

Answered from the vendors’ own pages

Keela: Does Keela issue CRA compliant tax receipts?

Yes, receipt numbering, required wording and batch issuance are built in, which is the main reason Canadian charities choose it over US products.

Wild Apricot: How is Wild Apricot priced?

By contact count, not by staff seat, starting at 60 USD a month for up to 100 contacts. Unlimited administrators is the practical benefit for volunteer-run organisations.

Keela: Who owns Keela?

Aplos Software, a US fund accounting vendor, acquired it in 2023. Keela is still sold as its own product but shares a roadmap with Aplos.

Wild Apricot: Do lapsed members count toward the limit?

Contacts count, which includes records beyond current paying members. Pruning the database matters, because tier boundaries are the main cause of unexpected cost increases.

Keela: Is pricing per user?

No, it is by contact count. Adding staff does not raise the bill, growing the mailing list does.

Wild Apricot: Is the website builder any good?

It is functional and dated. Organisations that care about their public web presence commonly run a separate site and use Wild Apricot for the member-only area.

Keela: Can it replace a fund accounting system?

No. It records income and pledges but does not do fund accounting, so you still need Aplos, QuickBooks or an equivalent.

Wild Apricot: Can it handle fundraising?

Basic donation collection, yes. Organisations whose main activity is fundraising rather than membership are better served by a donor management platform.

Wild Apricot: When do organisations outgrow it?

Usually at a few thousand members, or earlier if one area — events, fundraising or the website — becomes central to the organisation rather than incidental.

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