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Nonprofits · head to head

Keela vs Trello for Nonprofits

Keela logo

Keela

Nonprofits

Nonprofit CRM and fundraising platform with Canadian tax receipting built in

From
On request
Rated
-
Full reviewWebsite
Trello for Nonprofits logo

Trello for Nonprofits

Nonprofits

Simple project management for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Trello for Nonprofits has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keela pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.; Trello for Nonprofits free plan limited to 10 collaborators per Workspace, which restricts larger team usage
  • They diverge on capability: Keela covers Donor records and segmentation, Trello for Nonprofits covers Kanban boards.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Keela and Trello for Nonprofits actually diverge.

Attributes where Keela and Trello for Nonprofits differ
AttributeKeelaTrello for Nonprofits
Starting priceOn requestFree
Pricing modelPer month by contact countsubscription
Free tierNoYes
PlatformsWebWeb, IOS, Android
FoundedUnknown2011

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keela

  • Donor records and segmentation
  • CRA and IRS receipting
  • Donation forms and pages
  • Email and automation
  • Grant and pledge tracking
  • Reporting dashboards

Only in Trello for Nonprofits

  • Kanban boards
  • Card management
  • Team collaboration
  • Integrations
  • Labels and checklists
  • Slack
  • Google Drive
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

Keela

  • A Canadian registered charity that must issue CRA compliant receipts without building templates itselfnot Trello for Nonprofits
  • A development team of two to five people replacing spreadsheets and a mailing toolnot Trello for Nonprofits
  • An organisation already running Aplos fund accounting that wants gifts to post through automaticallynot Trello for Nonprofits
  • A bilingual charity sending French and English donor communications from one contact listnot Trello for Nonprofits

Trello for Nonprofits

  • Project management and team collaboration for nonprofit organizationsnot Keela

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keela

  • Pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.
  • The email marketing tools are adequate for donor appeals but weaker than a dedicated platform, so organisations with heavy newsletter programmes end up paying for a second tool and syncing lists.
  • Custom reporting is limited to the fields and filters Keela exposes, so questions the product did not anticipate require exporting to a spreadsheet.
  • The integration list is short next to Salesforce or Blackbaud, so a charity running an unusual event, membership or advocacy tool will be moving data by CSV.
  • Since the 2023 Aplos acquisition the roadmap serves a combined accounting and fundraising suite, so investment favours the accounting join rather than standalone CRM depth.

Trello for Nonprofits

  • Free plan limited to 10 collaborators per Workspace, which restricts larger team usage
  • Pricing shown is per-user monthly subscription; total cost grows with team size

Pricing, plan by plan

Keela

On request
  • Keela$undefined/month
    • Published tiers priced by number of contacts held, not by user seat
    • Higher tiers unlock automation, custom fields and additional reporting
    • Card processing is charged separately by the payment processor

Trello for Nonprofits

Free
  • FreeFree
    • Up to 10 collaborators per Workspace
    • Unlimited cards
    • Up to 10 boards
  • Standard$5/month
    • Annual billing; $6 USD per user per month with monthly billing
    • AI features
    • Unlimited boards
  • Premium$10/month
    • Annual billing; $12.50 USD per user per month with monthly billing
    • Multiple views (Calendar, Timeline, Table, Dashboard, Map)
    • Unlimited command runs
  • Enterprise$17.5/month
    • Billed annually at $210 per user per year
    • Unlimited Workspaces
    • Organization-wide permissions

Which should you pick?

Choose Keela if

  • You need donor records and segmentation.
  • You also want cra and irs receipting.
Keela review

Choose Trello for Nonprofits if

  • You need kanban boards.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want card management.
Trello for Nonprofits review

Questions people ask

Is Keela or Trello for Nonprofits better?
Neither clearly leads. Keela starts at On request and Trello for Nonprofits at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keela or Trello for Nonprofits?
Trello for Nonprofits has a free tier; the other does not. Paid plans start at On request for Keela and Free for Trello for Nonprofits.
Does Keela or Trello for Nonprofits run on more platforms?
Keela runs on Web. Trello for Nonprofits runs on Web, IOS, Android.
Can I use Trello for Nonprofits for free?
Yes. Trello for Nonprofits has a free tier, so you can try it without paying. Keela starts at On request.
What is Keela best used for?
Keela is most often used for a canadian registered charity that must issue cra compliant receipts without building templates itself, a development team of two to five people replacing spreadsheets and a mailing tool, an organisation already running aplos fund accounting that wants gifts to post through automatically, a bilingual charity sending french and english donor communications from one contact list. Of those, a canadian registered charity that must issue cra compliant receipts without building templates itself and a development team of two to five people replacing spreadsheets and a mailing tool are not what Trello for Nonprofits is typically brought in for.
What can Keela do that Trello for Nonprofits cannot?
Keela covers Donor records and segmentation, CRA and IRS receipting, Donation forms and pages, Email and automation. Trello for Nonprofits covers Kanban boards, Card management, Team collaboration, Integrations.

Answered from the vendors’ own pages

Keela: Does Keela issue CRA compliant tax receipts?

Yes, receipt numbering, required wording and batch issuance are built in, which is the main reason Canadian charities choose it over US products.

Trello for Nonprofits: How much does Trello Standard plan cost?

Trello Standard costs $5 USD per user per month with annual billing, or $6 USD per user per month with monthly billing. Standard includes AI features, unlimited boards, custom fields, card mirroring, and 1,000 workspace command runs monthly.

Source
Keela: Who owns Keela?

Aplos Software, a US fund accounting vendor, acquired it in 2023. Keela is still sold as its own product but shares a roadmap with Aplos.

Trello for Nonprofits: What is the difference between Trello Premium and Enterprise plans?

Premium ($10 per user per month annually, $12.50 monthly) includes multiple views, unlimited command runs, and admin controls. Enterprise ($17.50 per user per month or $210 annually) adds unlimited Workspaces, organization-wide permissions, multi-board guests, Atlassian Guard Standard, and 24/7 Enterprise Admin support.

Source
Keela: Is pricing per user?

No, it is by contact count. Adding staff does not raise the bill, growing the mailing list does.

Trello for Nonprofits: What is included in Trello Free plan?

Trello Free includes unlimited cards, up to 10 boards, up to 10 collaborators per Workspace, Inbox, unlimited Power-Ups, assignees, due dates, mobile apps, and two-factor authentication. No payment required.

Source
Keela: Can it replace a fund accounting system?

No. It records income and pledges but does not do fund accounting, so you still need Aplos, QuickBooks or an equivalent.

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Related pages

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