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Nonprofits · head to head

Virtuous vs Zeffy

Virtuous logo

Virtuous

Nonprofits

CRM designed for faith-based and mission-driven organizations

From
On request
Rated
-
Full reviewWebsite
Zeffy logo

Zeffy

Nonprofits

100% free fundraising platform for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zeffy has a free tier, so it costs nothing to try first.
  • Each has a real cost: Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing; Zeffy revenue model relies entirely on donor voluntary tips with no guaranteed income
  • They diverge on capability: Virtuous covers Donor management, Zeffy covers Donation forms.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Virtuous and Zeffy actually diverge.

Attributes where Virtuous and Zeffy differ
AttributeVirtuousZeffy
Starting priceOn requestFree
Pricing modelsubscriptionfree
Free tierNoYes
Founded20132019

Identical on both: platforms (Web, IOS, Android), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Virtuous

  • Donor management
  • Volunteer tracking
  • Giving analysis
  • Ministry management
  • Stripe
  • PayPal
  • Slack

Only in Zeffy

  • Donation forms
  • Event ticketing
  • Membership management
  • Peer-to-peer fundraising
  • Recurring donations
  • Zapier
  • Facebook
  • Instagram

Both cover

  • Mailchimp
  • Web support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Virtuous

  • Donor management and pipeline tracking for mid-sized and large nonprofitsnot Zeffy
  • Marketing automation and supporter journeys tied to giving datanot Zeffy
  • Online donation forms and giving pages connected to the CRMnot Zeffy

Zeffy

  • Donation collection for nonprofitsnot Virtuous
  • Event ticketing with check-innot Virtuous
  • Membership sales with tiersnot Virtuous
  • Peer-to-peer fundraising campaignsnot Virtuous
  • In-person payment with Tap to Paynot Virtuous

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Virtuous

  • The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
  • CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
  • Momentum, the AI fundraising agent, is sold separately from the CRM rather than included

Zeffy

  • Revenue model relies entirely on donor voluntary tips with no guaranteed income
  • All features included equally with no upgrade path for additional capabilities

Pricing, plan by plan

Virtuous

On request
  • Starter$99/month
    • Donor management
    • Volunteer tracking
  • Advanced$199/month
    • Giving analysis
    • Ministry management
    • Email campaigns

Zeffy

Free
  • Free ForeverFree
    • Unlimited donations
    • Ticketing
    • Memberships

Which should you pick?

Choose Virtuous if

  • You need donor management.
  • You work on Web, IOS, Android.
  • You also want volunteer tracking.
Virtuous review

Choose Zeffy if

  • You need donation forms.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want event ticketing.
Zeffy review

Questions people ask

Is Virtuous or Zeffy better?
Neither clearly leads. Virtuous starts at On request and Zeffy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Virtuous or Zeffy?
Zeffy has a free tier; the other does not. Paid plans start at On request for Virtuous and Free for Zeffy.
Does Virtuous or Zeffy run on more platforms?
Both run on Web, IOS, Android, so platform support will not decide this one for you.
Can I use Zeffy for free?
Yes. Zeffy has a free tier, so you can try it without paying. Virtuous starts at On request.
What is Virtuous best used for?
Virtuous is most often used for donor management and pipeline tracking for mid-sized and large nonprofits, marketing automation and supporter journeys tied to giving data, online donation forms and giving pages connected to the crm. Of those, donor management and pipeline tracking for mid-sized and large nonprofits and marketing automation and supporter journeys tied to giving data are not what Zeffy is typically brought in for.
What can Virtuous do that Zeffy cannot?
Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management. Zeffy covers Donation forms, Event ticketing, Membership management, Peer-to-peer fundraising. Both handle Mailchimp, Web support, IOS support, Android support.

Answered from the vendors’ own pages

Virtuous: How are Virtuous tiers defined?

Virtuous offers a Platform Tier for nonprofits with fundraising revenue up to $5 million annually and an Enterprise Tier for organizations over $5 million. Specific pricing requires a demo request.

Source
Zeffy: How much does Zeffy cost for nonprofits?

Zeffy is completely free for nonprofits. There are no platform fees, transaction fees, credit card processing fees, monthly subscriptions, or setup costs. Nonprofits retain 100% of funds raised.

Source
Virtuous: What products are included in Virtuous?

Virtuous offers CRM+, Raise (donation forms and pages), Momentum (AI-powered donor outreach), Insights (donor segmentation), Analytics (business intelligence), and Volunteer (recruitment and scheduling).

Source
Zeffy: How does Zeffy make money if it's free?

Zeffy relies on voluntary donor tips at checkout. On average, 2 out of 3 donors leave a tip. Tips are optional and donors can opt out, but Zeffy operates on this voluntary contribution model.

Source
Virtuous: How do I get a Virtuous pricing quote?

Virtuous does not publish pricing online. Visit their pricing page to request pricing or schedule a demo with their sales team.

Source
Zeffy: What nonprofit organizations can use Zeffy?

Schools, churches, sports teams, animal rescues, food banks, volunteer fire departments, arts organizations, and PTAs can all use Zeffy. Over 100,000 nonprofits globally use the platform.

Source
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