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Nonprofits · head to head

Give Lively vs Virtuous

Give Lively logo

Give Lively

Nonprofits

Fundraising software given free to nonprofits, funded by its founders rather than by fees

From
Free
Rated
-
Full reviewWebsite
Virtuous logo

Virtuous

Nonprofits

CRM designed for faith-based and mission-driven organizations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Give Lively has a free tier, so it costs nothing to try first.
  • Each has a real cost: Give Lively eligibility is limited to US 501(c)(3) organisations, so charities registered in the UK, Canada, Australia or the EU cannot use it at all regardless of fit.; Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • They diverge on capability: Give Lively covers Branded donation pages, Virtuous covers Donor management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Give Lively and Virtuous actually diverge.

Attributes where Give Lively and Virtuous differ
AttributeGive LivelyVirtuous
Starting priceFreeOn request
Pricing modelFree to nonprofits, card processing charged by the processorsubscription
Free tierYesNo
PlatformsWebWeb, IOS, Android
FoundedUnknown2013

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Give Lively

  • Branded donation pages
  • Peer-to-peer fundraising
  • Text-to-donate
  • Event ticketing
  • Donor database
  • DAFpay
  • Multiple processors

Only in Virtuous

  • Donor management
  • Volunteer tracking
  • Giving analysis
  • Ministry management
  • Stripe
  • PayPal
  • Mailchimp
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Give Lively

  • A US nonprofit currently paying a percentage platform fee on every gift and wanting that money back in programme budgetnot Virtuous
  • Running a peer-to-peer campaign where thin margins make a per-donation platform cut painfulnot Virtuous
  • A small organisation with no software budget that still needs branded, mobile-ready donation pagesnot Virtuous
  • Adding donor advised fund giving at checkout without paying for a separate DAF integrationnot Virtuous

Virtuous

  • Donor management and pipeline tracking for mid-sized and large nonprofitsnot Give Lively
  • Marketing automation and supporter journeys tied to giving datanot Give Lively
  • Online donation forms and giving pages connected to the CRMnot Give Lively

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Give Lively

  • Eligibility is limited to US 501(c)(3) organisations, so charities registered in the UK, Canada, Australia or the EU cannot use it at all regardless of fit.
  • The platform is funded by its founders' personal philanthropy rather than by revenue, so there is no contractual commitment to a roadmap or a service level and no paying customer base to keep it alive if that funding stops.
  • Support is email based with no paid escalation tier, so an organisation mid-campaign with a broken form has no way to buy faster attention.
  • The donor database is adequate for gift tracking but thin compared with a real CRM, so most organisations still pay for Bloomerang, DonorPerfect or Salesforce alongside it and maintain a sync.
  • Optional donor tips appear at checkout to fund the platform, which some boards object to because it puts a second ask in front of a donor who has already decided what to give.

Virtuous

  • The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
  • CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
  • Momentum, the AI fundraising agent, is sold separately from the CRM rather than included

Pricing, plan by plan

Give Lively

Free
  • Give LivelyFree
    • All fundraising products included
    • No platform fee on donations
    • No setup or subscription charge

Virtuous

On request
  • Starter$99/month
    • Donor management
    • Volunteer tracking
  • Advanced$199/month
    • Giving analysis
    • Ministry management
    • Email campaigns

Which should you pick?

Choose Give Lively if

  • You need branded donation pages.
  • You want to start without paying.
  • You also want peer-to-peer fundraising.
Give Lively review

Choose Virtuous if

  • You need donor management.
  • You work on Web, IOS, Android.
  • You also want volunteer tracking.
Virtuous review

Questions people ask

Is Give Lively or Virtuous better?
Neither clearly leads. Give Lively starts at Free and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Give Lively or Virtuous?
Give Lively has a free tier; the other does not. Paid plans start at Free for Give Lively and On request for Virtuous.
Does Give Lively or Virtuous run on more platforms?
Give Lively runs on Web. Virtuous runs on Web, IOS, Android.
Can I use Give Lively for free?
Yes. Give Lively has a free tier, so you can try it without paying. Virtuous starts at On request.
What is Give Lively best used for?
Give Lively is most often used for a us nonprofit currently paying a percentage platform fee on every gift and wanting that money back in programme budget, running a peer-to-peer campaign where thin margins make a per-donation platform cut painful, a small organisation with no software budget that still needs branded, mobile-ready donation pages, adding donor advised fund giving at checkout without paying for a separate daf integration. Of those, a us nonprofit currently paying a percentage platform fee on every gift and wanting that money back in programme budget and running a peer-to-peer campaign where thin margins make a per-donation platform cut painful are not what Virtuous is typically brought in for.
What can Give Lively do that Virtuous cannot?
Give Lively covers Branded donation pages, Peer-to-peer fundraising, Text-to-donate, Event ticketing. Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management.

Answered from the vendors’ own pages

Give Lively: Is it genuinely free, or free with a percentage taken?

Genuinely free. Give Lively takes no cut of donations and charges no subscription. You pay only the card processing fee, which goes to Stripe, Shift4 or PayPal, starting around 1.99% plus $0.25.

Virtuous: How are Virtuous tiers defined?

Virtuous offers a Platform Tier for nonprofits with fundraising revenue up to $5 million annually and an Enterprise Tier for organizations over $5 million. Specific pricing requires a demo request.

Source
Give Lively: How does the company make money?

It does not, in the ordinary sense. Operating costs are covered by its founders as a philanthropic commitment, plus voluntary tips donors can add at checkout.

Virtuous: What products are included in Virtuous?

Virtuous offers CRM+, Raise (donation forms and pages), Momentum (AI-powered donor outreach), Insights (donor segmentation), Analytics (business intelligence), and Volunteer (recruitment and scheduling).

Source
Give Lively: Can a UK or Canadian charity use it?

No. Give Lively requires US 501(c)(3) status.

Virtuous: How do I get a Virtuous pricing quote?

Virtuous does not publish pricing online. Visit their pricing page to request pricing or schedule a demo with their sales team.

Source
Give Lively: Does it replace a donor CRM?

Not for most organisations. It stores donors and gift history, but fundraisers running major gift or grant pipelines usually keep a dedicated CRM and sync to it.

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