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Influencer Marketing · head to head

Influential vs Supermetrics

Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Influential covers Creator discovery, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influential and Supermetrics actually diverge.

Attributes where Influential and Supermetrics differ
AttributeInfluentialSupermetrics
Starting priceOn request€49/month
PlatformsWeb, ApiWeb, Google-sheets, Data-studio, Excel, Api
CategoryInfluencer MarketingMarketing
Founded20132010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influential

  • Creator discovery
  • Campaign management
  • Content tracking
  • Audience analysis
  • Performance analytics
  • ROI measurement
  • Content library
  • Advanced reporting

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Influential

  • Matching brands to creators using audience and performance datanot Supermetrics
  • Running large brand influencer campaigns as a managed engagementnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Influential
  • Loading advertising data into BigQuery or Snowflake for reportingnot Influential
  • Automating recurring client marketing reports at an agencynot Influential

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Influential review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Influential or Supermetrics better?
Neither clearly leads. Influential starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influential or Supermetrics?
Influential starts at On request and Supermetrics at €49/month.
Does Influential or Supermetrics run on more platforms?
Influential runs on Web, Api. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Influential best used for?
Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Supermetrics is typically brought in for.
What can Influential do that Supermetrics cannot?
Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce, Data encryption.

Answered from the vendors’ own pages

Influential: What is Influential's pricing?

Pricing is not publicly available. Influential operates on an enterprise-focused model requiring direct sales consultation.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Influential: Can I try Influential without contacting sales?

No. The website offers no self-serve trial or free tier. Access requires setting up a 30-minute call with the sales team.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Influential: How do I get pricing or schedule a demo?

Use the contact form on their website or sign in to the enterprise platform. All inquiries go through a sales consultation process.

Source
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