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Influencer Marketing · head to head

NeoReach vs Supermetrics

NeoReach logo

NeoReach

Influencer Marketing

Data-driven influencer marketing for enterprises

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: NeoReach pricing is by quote only, with no rate, minimum or named cost driver published; the vendor requires a 45-minute call with a senior specialist and states it tailors a proposal in 10 days; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: NeoReach covers Influencer database, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which NeoReach and Supermetrics actually diverge.

Attributes where NeoReach and Supermetrics differ
AttributeNeoReachSupermetrics
Starting priceOn request€49/month
PlatformsWeb, ApiWeb, Google-sheets, Data-studio, Excel, Api
CategoryInfluencer MarketingMarketing
Founded20132010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in NeoReach

  • Influencer database
  • Audience demographics
  • Campaign management
  • Fraud detection
  • ROI tracking
  • Social listening
  • Competitive analysis
  • SOC2

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • Data transformation
  • Visualization
  • Google Ads

Both cover

  • API access
  • Salesforce
  • HubSpot
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

NeoReach

  • Outsourcing influencer campaign strategy and execution to a managed teamnot Supermetrics
  • Searching an index of creators for campaign castingnot Supermetrics
  • Reporting on influencer spend and performance for large brand programsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot NeoReach
  • Loading advertising data into BigQuery or Snowflake for reportingnot NeoReach
  • Automating recurring client marketing reports at an agencynot NeoReach

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

NeoReach

  • Pricing is by quote only, with no rate, minimum or named cost driver published; the vendor requires a 45-minute call with a senior specialist and states it tailors a proposal in 10 days
  • NeoReach is delivered as a managed service with capabilities sold a la carte rather than as a self-serve subscription

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

NeoReach

On request
  • Platform$undefined/month
    • Influencer search
    • Campaign management
    • Analytics
  • Managed Services$undefined/campaign
    • Strategy
    • Execution
    • Reporting

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose NeoReach if

  • You need influencer database.
  • You work on Web, Api.
  • You also want audience demographics.
NeoReach review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is NeoReach or Supermetrics better?
Neither clearly leads. NeoReach starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, NeoReach or Supermetrics?
NeoReach starts at On request and Supermetrics at €49/month.
Does NeoReach or Supermetrics run on more platforms?
NeoReach runs on Web, Api. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is NeoReach best used for?
NeoReach is most often used for outsourcing influencer campaign strategy and execution to a managed team, searching an index of creators for campaign casting, reporting on influencer spend and performance for large brand programs. Of those, outsourcing influencer campaign strategy and execution to a managed team and searching an index of creators for campaign casting are not what Supermetrics is typically brought in for.
What can NeoReach do that Supermetrics cannot?
NeoReach covers Influencer database, Audience demographics, Campaign management, Fraud detection. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle API access, Salesforce, HubSpot, Google Analytics.

Answered from the vendors’ own pages

NeoReach: How does NeoReach price its services?

NeoReach explicitly states 'Pricing is custom because campaigns are, scaled to scope, channels, and creator tier, and we're transparent about it from the first conversation.' No published pricing tiers or standard rates exist; all pricing is customized during consultation.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
NeoReach: How do I get a NeoReach quote?

NeoReach offers a free 30-minute strategy call with a senior strategist to discuss campaign goals, objectives, and budget. Pricing quotes are tailored following this initial consultation based on campaign scope, channels, and creator tier levels.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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