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Influencer Marketing · head to head

Heepsy vs Supermetrics

Heepsy logo

Heepsy

Influencer Marketing

Find influencers in seconds

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Heepsy has a free tier, so it costs nothing to try first.
  • Each has a real cost: Heepsy all paid plans billed annually only (up to 25% discount for yearly commitment); Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Heepsy covers Influencer discovery, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heepsy and Supermetrics actually diverge.

Attributes where Heepsy and Supermetrics differ
AttributeHeepsySupermetrics
Starting priceFree€49/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
CategoryInfluencer MarketingMarketing
Founded20182010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heepsy

  • Influencer discovery
  • Audience demographics
  • Authenticity scoring
  • Engagement analysis
  • Contact information
  • List management
  • Data export
  • Multi-platform search

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Heepsy

  • Influencer discoverynot Supermetrics
  • Audience analysisnot Supermetrics
  • Fraud detectionnot Supermetrics
  • Competitor researchnot Supermetrics
  • Campaign planningnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Heepsy
  • Loading advertising data into BigQuery or Snowflake for reportingnot Heepsy
  • Automating recurring client marketing reports at an agencynot Heepsy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heepsy

  • All paid plans billed annually only (up to 25% discount for yearly commitment)
  • No monthly billing option for paid tiers

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Heepsy

Free
  • FreeFree
    • 500 search results/month
    • 10 advanced profiles/month
    • 1 project
  • Starter$69/month
    • 5,000 search results/month
    • 100 advanced profiles/month
    • 300 outreach emails/month
  • Plus$149/month
    • 25,000 search results/month
    • 500 advanced profiles/month
    • 1,200 outreach emails/month
  • Advanced$229/month
    • 50,000 search results/month
    • 1,000 advanced profiles/month
    • 6,000 outreach emails/month

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Heepsy if

  • You need influencer discovery.
  • You want to start without paying.
  • You also want audience demographics.
Heepsy review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Heepsy or Supermetrics better?
Neither clearly leads. Heepsy starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heepsy or Supermetrics?
Heepsy has a free tier; the other does not. Paid plans start at Free for Heepsy and €49/month for Supermetrics.
Does Heepsy or Supermetrics run on more platforms?
Heepsy runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Heepsy for free?
Yes. Heepsy has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Heepsy best used for?
Heepsy is most often used for influencer discovery, audience analysis, fraud detection, competitor research. Of those, influencer discovery and audience analysis are not what Supermetrics is typically brought in for.
What can Heepsy do that Supermetrics cannot?
Heepsy covers Influencer discovery, Audience demographics, Authenticity scoring, Engagement analysis. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Data encryption.

Answered from the vendors’ own pages

Heepsy: How much does Heepsy cost?

Heepsy offers a free plan with 500 searches/month. Paid plans start at $69/month (Starter, annual billing) up to $229/month (Advanced, annual billing).

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Heepsy: Does Heepsy offer a free trial?

Yes, Heepsy offers a 14-day free trial with nearly all paid features and no credit card required.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Heepsy: What discount does Heepsy offer for annual billing?

Heepsy offers up to 25% discount for annual billing, and nonprofits/NGOs receive an additional 20% discount.

Source
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