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Influencer Marketing · head to head

Influential vs Ruler Analytics

Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Influential covers Creator discovery, Ruler Analytics covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influential and Ruler Analytics actually diverge.

Attributes where Influential and Ruler Analytics differ
AttributeInfluentialRuler Analytics
Starting priceOn request£299/month
Pricing modelsubscriptionUnknown
PlatformsWeb, ApiWeb
CategoryInfluencer MarketingMarketing
Founded20132012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influential

  • Creator discovery
  • Campaign management
  • Content tracking
  • Audience analysis
  • Performance analytics
  • ROI measurement
  • Content library
  • Advanced reporting

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Salesforce
  • SOC2
  • Data encryption
  • Cloud deployment
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

Influential

  • Matching brands to creators using audience and performance datanot Ruler Analytics
  • Running large brand influencer campaigns as a managed engagementnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Influential
  • ROI measurementnot Influential
  • Lead trackingnot Influential
  • Revenue attributionnot Influential

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Influential review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Influential or Ruler Analytics better?
Neither clearly leads. Influential starts at On request and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influential or Ruler Analytics?
Influential starts at On request and Ruler Analytics at £299/month.
Does Influential or Ruler Analytics run on more platforms?
Influential runs on Web, Api. Ruler Analytics runs on Web.
What is Influential best used for?
Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Ruler Analytics is typically brought in for.
What can Influential do that Ruler Analytics cannot?
Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Salesforce, SOC2, Data encryption, Cloud deployment.

Answered from the vendors’ own pages

Influential: What is Influential's pricing?

Pricing is not publicly available. Influential operates on an enterprise-focused model requiring direct sales consultation.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Influential: Can I try Influential without contacting sales?

No. The website offers no self-serve trial or free tier. Access requires setting up a 30-minute call with the sales team.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Influential: How do I get pricing or schedule a demo?

Use the contact form on their website or sign in to the enterprise platform. All inquiries go through a sales consultation process.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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