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Influencer Marketing · head to head

HypeAuditor vs Supermetrics

HypeAuditor logo

HypeAuditor

Influencer Marketing

AI-powered influencer analytics and discovery

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only HypeAuditor has a free tier, so it costs nothing to try first.
  • Each has a real cost: HypeAuditor no pricing information disclosed on pricing page; specific plan costs and features not published; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: HypeAuditor covers AI fraud detection, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HypeAuditor and Supermetrics actually diverge.

Attributes where HypeAuditor and Supermetrics differ
AttributeHypeAuditorSupermetrics
Starting priceFree€49/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
CategoryInfluencer MarketingMarketing
Founded20172010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HypeAuditor

  • AI fraud detection
  • Audience quality score
  • Demographic analysis
  • Competitor tracking
  • Influencer discovery
  • Campaign analytics
  • Market analysis
  • Trend reports

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

HypeAuditor

  • Influencer identification and vetting for marketing campaignsnot Supermetrics
  • Social media analytics and performance measurementnot Supermetrics
  • Influencer marketing campaign management and ROI trackingnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot HypeAuditor
  • Loading advertising data into BigQuery or Snowflake for reportingnot HypeAuditor
  • Automating recurring client marketing reports at an agencynot HypeAuditor

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HypeAuditor

  • No pricing information disclosed on pricing page; specific plan costs and features not published
  • Freemium model mentioned with free media plans and campaign management available, but tier names and costs not detailed
  • Demo and contact sales required to obtain pricing, preventing transparent cost comparison

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

HypeAuditor

Free

No published plan breakdown. See the HypeAuditor review.

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose HypeAuditor if

  • You need ai fraud detection.
  • You want to start without paying.
  • You also want audience quality score.
HypeAuditor review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is HypeAuditor or Supermetrics better?
Neither clearly leads. HypeAuditor starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HypeAuditor or Supermetrics?
HypeAuditor has a free tier; the other does not. Paid plans start at Free for HypeAuditor and €49/month for Supermetrics.
Does HypeAuditor or Supermetrics run on more platforms?
HypeAuditor runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use HypeAuditor for free?
Yes. HypeAuditor has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is HypeAuditor best used for?
HypeAuditor is most often used for influencer identification and vetting for marketing campaigns, social media analytics and performance measurement, influencer marketing campaign management and roi tracking. Of those, influencer identification and vetting for marketing campaigns and social media analytics and performance measurement are not what Supermetrics is typically brought in for.
What can HypeAuditor do that Supermetrics cannot?
HypeAuditor covers AI fraud detection, Audience quality score, Demographic analysis, Competitor tracking. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Data encryption.

Answered from the vendors’ own pages

HypeAuditor: How much does HypeAuditor cost?

HypeAuditor pricing is not published on the pricing page. The platform offers a freemium model with free media plans, campaign management, and demo versions of other features, but specific plan costs require requesting a demo or contacting sales.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
HypeAuditor: Does HypeAuditor have a free plan?

HypeAuditor offers free media plans, campaign management, and demo versions of premium features available after signup, with upgrade options available.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
HypeAuditor: How do I get HypeAuditor pricing?

Specific pricing requires requesting a demo through the pricing page or contacting the sales team directly, as costs are not published online.

Source
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