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Surveys · head to head

Gravity Forms vs Iterable

Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Free plan
No
Full reviewWebsite
Iterable logo

Iterable

Marketing

The AI customer engagement platform global brands trust to create experiences that drive growth…

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; Iterable no pricing information published on their site - contact sales required
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Gravity Forms and Iterable actually diverge.

Attributes where Gravity Forms and Iterable differ
AttributeGravity FormsIterable
Starting price$59/yearOn request
Pricing modelsubscriptionquote
CategorySurveysMarketing

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What people use each for

The jobs each tool is most often brought in to do.

Gravity Forms

  • WordPress form building and lead capturenot Iterable
  • E-commerce payment form processingnot Iterable
  • Multi-site form managementnot Iterable

Iterable

  • Personalizing customer journeys across all channelsnot Gravity Forms
  • Optimizing retention through lifecycle messagingnot Gravity Forms
  • Driving upsells with intelligent segmentationnot Gravity Forms
  • Adapting campaigns based on real-time behaviornot Gravity Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Iterable

  • no pricing information published on their site - contact sales required

Pricing, plan by plan

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Iterable

On request

No published plan breakdown. See the Iterable review.

Which should you pick?

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Iterable on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Choose Iterable if

Nothing in the data separates Iterable from Gravity Forms on the points above - pick on price and on how each one feels to use.

Iterable review

Questions people ask

Is Gravity Forms or Iterable better?
Neither clearly leads. Gravity Forms starts at $59/year and Iterable at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gravity Forms or Iterable?
Gravity Forms starts at $59/year and Iterable at On request.
Does Gravity Forms or Iterable run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Gravity Forms best used for?
Gravity Forms is most often used for wordpress form building and lead capture, e-commerce payment form processing, multi-site form management. Of those, wordpress form building and lead capture and e-commerce payment form processing are not what Iterable is typically brought in for.

Answered from the vendors’ own pages

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Iterable: How much does Iterable cost?

Iterable does not publish pricing on their website. Interested customers must contact their sales team, book a demo, or request a quote through their website for pricing information.

Source
Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
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