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Marketing · head to head

Google Analytics vs Gravity Forms

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year

Where they differ

Only the attributes on which Google Analytics and Gravity Forms actually diverge.

Attributes where Google Analytics and Gravity Forms differ
AttributeGoogle AnalyticsGravity Forms
Starting priceFree$59/year
Pricing modelfreemiumsubscription
Free tierYesNo
CategoryMarketingSurveys
Founded1998Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Gravity Forms

Nothing recorded that Google Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Gravity Forms
  • Event tracking and user behaviour analysisnot Gravity Forms
  • Traffic source and conversion trackingnot Gravity Forms

Gravity Forms

  • WordPress form building and lead capturenot Google Analytics
  • E-commerce payment form processingnot Google Analytics
  • Multi-site form managementnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Google Analytics on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Questions people ask

Is Google Analytics or Gravity Forms better?
Neither clearly leads. Google Analytics starts at Free and Gravity Forms at $59/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Gravity Forms?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $59/year for Gravity Forms.
Does Google Analytics or Gravity Forms run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Gravity Forms starts at $59/year.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Gravity Forms is typically brought in for.
What can Google Analytics do that Gravity Forms cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.

Answered from the vendors’ own pages

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
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