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Marketing · head to head

Google Analytics vs Woopra

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Woopra logo

Woopra

Marketing

Real-time customer intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Woopra the entry Pro plan starts at $999 per month, and no lower or free tier is published
  • They diverge on capability: Google Analytics covers Audience insights, Woopra covers Customer tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Woopra actually diverge.

Attributes where Google Analytics and Woopra differ
AttributeGoogle AnalyticsWoopra
Founded19982011

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking
  • Google Ads

Only in Woopra

  • Customer tracking
  • Segmentation
  • Automation
  • HubSpot
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

Both cover

  • Real-time analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Woopra
  • Event tracking and user behaviour analysisnot Woopra
  • Traffic source and conversion trackingnot Woopra

Woopra

  • Tracking individual customer journeys across web, app and support touchpointsnot Google Analytics
  • Product and behavioural analytics with retention and funnel reportsnot Google Analytics
  • Triggering downstream actions from customer behaviournot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Woopra

  • The entry Pro plan starts at $999 per month, and no lower or free tier is published
  • Single Sign-On requires the Enterprise plan
  • Data warehouse sync, data governance, organisation-level B2B tracking and the AI prediction features are Enterprise only
  • Pro is capped at 50 user seats and 2 years of data retention
  • Dedicated support and onboarding are Enterprise only; Pro gets online support
  • Enterprise is custom priced with no published rate

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Woopra

Free
  • FreeFree
    • Real-time analytics
    • Basic dashboards

Which should you pick?

Choose Google Analytics if

  • You need audience insights.
  • You want to start without paying.
  • You also want acquisition tracking.
Google Analytics review

Choose Woopra if

  • You need customer tracking.
  • You want to start without paying.
  • You also want segmentation.
Woopra review

Questions people ask

Is Google Analytics or Woopra better?
Neither clearly leads. Google Analytics starts at Free and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Woopra?
Google Analytics starts at Free and Woopra at Free.
Does Google Analytics or Woopra run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Woopra is typically brought in for.
What can Google Analytics do that Woopra cannot?
Google Analytics covers Audience insights, Acquisition tracking, Behavior flow, Conversion tracking. Woopra covers Customer tracking, Segmentation, Automation, HubSpot. Both handle Real-time analytics, Salesforce.

Answered from the vendors’ own pages

Woopra: What is the starting price and how does billing work?

Woopra starts at $999/month for the Pro plan, with the first month free during the 30-day trial. Billing starts in the second month and recurs every 30 days.

Source
Woopra: What happens if I exceed my event quota?

Overage fees apply if you surpass the limit of your plan, though data collection continues.

Source
Woopra: Can I cancel anytime?

Yes, you may cancel your subscription at any time.

Source
Woopra: How long is my data retained?

Pro plan retains data for 24+ months; Enterprise offers customized data retention for extended periods.

Source
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