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Marketing · head to head

Fathom Analytics vs Socialyte

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Socialyte logo

Socialyte

Influencer Marketing

Social media intelligence and influencer insights platform

From
$349/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Socialyte socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Socialyte covers Social listening.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Socialyte actually diverge.

Attributes where Fathom Analytics and Socialyte differ
AttributeFathom AnalyticsSocialyte
Starting price$14/month$349/month
CategoryMarketingInfluencer Marketing
Founded20142018

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • 20+ languages language support

Only in Socialyte

  • Social listening
  • Influencer tracking
  • Audience sentiment analysis
  • Competitive intelligence
  • Trend identification
  • Custom reporting
  • Earned media valuation
  • Instagram

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Socialyte
  • A lightweight Google Analytics replacementnot Socialyte
  • Tracking many sites from one accountnot Socialyte
  • Long-term historical reporting while subscribednot Socialyte

Socialyte

  • Social listeningnot Fathom Analytics
  • Influencer trackingnot Fathom Analytics
  • Competitive analysisnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Socialyte

  • Socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Socialyte

$349/month
  • Insights$349/month
    • Social listening
    • Influencer tracking
    • Audience analysis
  • Intelligence$749/month
    • Advanced listening
    • Competitive intelligence
    • Sentiment analysis

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Socialyte if

  • You need social listening.
  • You also want influencer tracking.
Socialyte review

Questions people ask

Is Fathom Analytics or Socialyte better?
Neither clearly leads. Fathom Analytics starts at $14/month and Socialyte at $349/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Socialyte?
Fathom Analytics starts at $14/month and Socialyte at $349/month.
Does Fathom Analytics or Socialyte run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Socialyte is typically brought in for.
What can Fathom Analytics do that Socialyte cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Socialyte covers Social listening, Influencer tracking, Audience sentiment analysis, Competitive intelligence. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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