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Influencer Marketing · head to head

CreatorIQ vs Fathom Analytics

CreatorIQ logo

CreatorIQ

Influencer Marketing

Enterprise influencer marketing intelligence

From
On request
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CreatorIQ pricing completely unavailable: no tiers, fees, or range disclosed; customers redirected to scheduling demo call only; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: CreatorIQ covers AI-powered discovery, Fathom Analytics covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CreatorIQ and Fathom Analytics actually diverge.

Attributes where CreatorIQ and Fathom Analytics differ
AttributeCreatorIQFathom Analytics
Starting priceOn request$14/month
PlatformsWeb, ApiWeb
CategoryInfluencer MarketingMarketing

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CreatorIQ

  • AI-powered discovery
  • Fraud detection
  • Campaign management
  • Performance analytics
  • Content library
  • Audience insights
  • Competitor analysis
  • Global coverage

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CreatorIQ

  • Running enterprise creator marketing programs with governance and compliance controlsnot Fathom Analytics
  • Discovering and evaluating creators and analysing their audience compositionnot Fathom Analytics
  • Measuring campaign performance and benchmarking it against competitorsnot Fathom Analytics
  • Paying creators and tracking conversions from creator partnershipsnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot CreatorIQ
  • A lightweight Google Analytics replacementnot CreatorIQ
  • Tracking many sites from one accountnot CreatorIQ
  • Long-term historical reporting while subscribednot CreatorIQ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CreatorIQ

  • Pricing completely unavailable: no tiers, fees, or range disclosed; customers redirected to scheduling demo call only
  • Enterprise-only positioning: serves 1,300+ brands globally but no SMB or startup pricing tier indicated
  • Consultative-only model: every prospect must schedule consultation; no self-service pricing discovery possible
  • Vertical pricing variance hidden: pricing likely differs by industry (Beauty, Food & Beverage, Gaming, etc.) but not transparent

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

CreatorIQ

On request
  • Professional$undefined/month
    • Creator discovery
    • Campaign management
    • Performance tracking
  • Enterprise$undefined/month
    • Advanced AI insights
    • Fraud detection
    • Global reach
  • Enterprise Plus$undefined/month
    • Multi-brand management
    • Advanced security
    • Custom SLA

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose CreatorIQ if

  • You need ai-powered discovery.
  • You work on Web, Api.
  • You also want fraud detection.
CreatorIQ review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is CreatorIQ or Fathom Analytics better?
Neither clearly leads. CreatorIQ starts at On request and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CreatorIQ or Fathom Analytics?
CreatorIQ starts at On request and Fathom Analytics at $14/month.
Does CreatorIQ or Fathom Analytics run on more platforms?
CreatorIQ runs on Web, Api. Fathom Analytics runs on Web.
What is CreatorIQ best used for?
CreatorIQ is most often used for running enterprise creator marketing programs with governance and compliance controls, discovering and evaluating creators and analysing their audience composition, measuring campaign performance and benchmarking it against competitors, paying creators and tracking conversions from creator partnerships. Of those, running enterprise creator marketing programs with governance and compliance controls and discovering and evaluating creators and analysing their audience composition are not what Fathom Analytics is typically brought in for.
What can CreatorIQ do that Fathom Analytics cannot?
CreatorIQ covers AI-powered discovery, Fraud detection, Campaign management, Performance analytics. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.

Answered from the vendors’ own pages

CreatorIQ: What is CreatorIQ's pricing model?

CreatorIQ uses a custom, quote-based pricing model. Pricing is customized based on organization size (Global Enterprises, Agencies, D2C Brands), industry vertical, and required features. No standard pricing is published.

Source
Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
CreatorIQ: How do I get pricing from CreatorIQ?

Click 'Request a demo' or 'Contact Us' on the website. CreatorIQ will schedule a call with a Platform Specialist to discuss pricing, needs, and customized package recommendations.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
CreatorIQ: Does CreatorIQ offer pricing for startups or SMBs?

CreatorIQ positions itself as 'Trusted by 1,300+ of the world's most innovative brands,' suggesting enterprise focus. Whether SMB or startup pricing exists requires direct contact with sales.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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