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Marketing · head to head

Fathom Analytics vs Traackr

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Traackr logo

Traackr

Influencer Marketing

The influencer marketing platform for data-driven teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Traackr no pricing published on website - requires direct sales consultation
  • They diverge on capability: Fathom Analytics covers Page view tracking, Traackr covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Traackr actually diverge.

Attributes where Fathom Analytics and Traackr differ
AttributeFathom AnalyticsTraackr
Starting price$14/monthOn request
PlatformsWebWeb, Api
CategoryMarketingInfluencer Marketing
Founded20142008

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Web support
  • 20+ languages language support

Only in Traackr

  • Influencer discovery
  • Advanced analytics
  • Competitive benchmarking
  • Market research
  • Campaign optimization
  • Influencer vetting
  • Spend optimization
  • Brand safety

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Traackr
  • A lightweight Google Analytics replacementnot Traackr
  • Tracking many sites from one accountnot Traackr
  • Long-term historical reporting while subscribednot Traackr

Traackr

  • Influencer discovery and creator relationship managementnot Fathom Analytics
  • Campaign activation and coordination across creatorsnot Fathom Analytics
  • Attribution tracking from creator content to customer checkoutnot Fathom Analytics
  • Enterprise influencer marketing campaign managementnot Fathom Analytics
  • Global team coordination for DTC brands and agenciesnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Traackr

  • No pricing published on website - requires direct sales consultation
  • Custom pricing model makes it difficult to budget and compare alternatives
  • Requires scheduling a call with a platform specialist to discuss pricing
  • No free trial or freemium tier available

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Traackr

On request
  • Standard$undefined/month
    • Influencer discovery
    • Basic analytics
    • Campaign tracking
  • Advanced$undefined/month
    • Advanced analytics
    • Competitive benchmarking
    • Market insights
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • Global coverage

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Traackr if

  • You need influencer discovery.
  • You work on Web, Api.
  • You also want advanced analytics.
Traackr review

Questions people ask

Is Fathom Analytics or Traackr better?
Neither clearly leads. Fathom Analytics starts at $14/month and Traackr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Traackr?
Fathom Analytics starts at $14/month and Traackr at On request.
Does Fathom Analytics or Traackr run on more platforms?
Fathom Analytics runs on Web. Traackr runs on Web, Api.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Traackr is typically brought in for.
What can Fathom Analytics do that Traackr cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Traackr covers Influencer discovery, Advanced analytics, Competitive benchmarking, Market research. Both handle Cloud deployment.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Traackr: How much does Traackr cost?

Traackr does not publish pricing on its website. The pricing page invites customers to 'Request pricing' and 'Schedule a call with one of our platform specialists to get you more information on our pricing and packages.'

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Traackr: Is there a free trial for Traackr?

Traackr does not mention a free trial on its pricing page. Access to pricing and trials must be requested through direct sales consultation.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Traackr: What industries does Traackr serve?

Traackr serves Beauty & Personal Care, Fashion & Apparel, Food & Beverage, Consumer Electronics, Media & Entertainment, Retail, and Travel & Hospitality industries with clients including L'Oréal, Sephora, Samsung, ASICS, and Pandora.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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