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Marketing · head to head

Fathom Analytics vs Tagger

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
T

Tagger

Influencer Marketing

Influencer intelligence and discovery

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tagger has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Tagger tagger is now sold as Sprout Social Influencer Marketing, with the vendor describing the platform as formerly Tagger
  • They diverge on capability: Fathom Analytics covers Page view tracking, Tagger covers Creator search.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Tagger actually diverge.

Attributes where Fathom Analytics and Tagger differ
AttributeFathom AnalyticsTagger
Starting price$14/monthFree
Free tierNoYes
PlatformsWebWeb, Api
CategoryMarketingInfluencer Marketing
Founded20142015

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • 20+ languages language support

Only in Tagger

  • Creator search
  • Audience insights
  • Influencer scoring
  • Campaign recommendations
  • Historical data
  • Engagement analysis
  • Report generation
  • Trend analysis

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Tagger
  • A lightweight Google Analytics replacementnot Tagger
  • Tracking many sites from one accountnot Tagger
  • Long-term historical reporting while subscribednot Tagger

Tagger

  • AI-assisted creator discovery matched to an existing audiencenot Fathom Analytics
  • Running outreach, contracting, content approvals and payments in one workflownot Fathom Analytics
  • Attributing creator activity to revenue using affiliate links, UTMs or pixelsnot Fathom Analytics
  • Managing several brands through separate dedicated workspacesnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Tagger

  • Tagger is now sold as Sprout Social Influencer Marketing, with the vendor describing the platform as formerly Tagger
  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Tagger

Free
  • FreeFree
    • Profile search
    • Basic insights
    • Public data
  • Premium$undefined/month
    • Advanced search
    • Audience insights
    • Campaign recommendations

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Tagger if

  • You need creator search.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience insights.
Tagger review

Questions people ask

Is Fathom Analytics or Tagger better?
Neither clearly leads. Fathom Analytics starts at $14/month and Tagger at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Tagger?
Tagger has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Tagger.
Does Fathom Analytics or Tagger run on more platforms?
Fathom Analytics runs on Web. Tagger runs on Web, Api.
Can I use Tagger for free?
Yes. Tagger has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Tagger is typically brought in for.
What can Fathom Analytics do that Tagger cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Tagger covers Creator search, Audience insights, Influencer scoring, Campaign recommendations. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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