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Marketing · head to head

Simple Analytics vs Sprout Social

Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite
Sprout Social logo

Sprout Social

Influencer Marketing

Social media management with influencer insights

From
$79/month
Rated
-
Full reviewWebsite

The short version

  • Only Simple Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history; Sprout Social pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.
  • They diverge on capability: Simple Analytics covers Page view tracking, Sprout Social covers Social publishing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Simple Analytics and Sprout Social actually diverge.

Attributes where Simple Analytics and Sprout Social differ
AttributeSimple AnalyticsSprout Social
Starting priceFree$79/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
CategoryMarketingInfluencer Marketing
Founded20162010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • English language support

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Sprout Social
  • Keeping visitor data hosted in the EU for GDPR purposesnot Sprout Social
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Sprout Social

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Simple Analytics
  • Centralising creator outreach, contracting, approvals and paymentsnot Simple Analytics
  • Measuring creator-driven revenue with first-party analytics and attributionnot Simple Analytics
  • Building a creator pipeline through branded application pagesnot Simple Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Sprout Social

  • Pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.
  • Monthly billing rates for other plans not specified; only annual billing prices clearly listed.

Pricing, plan by plan

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Sprout Social

$79/month
  • Essentials$79/month
    • Up to 5 social profiles
    • 100 monthly AI agent credits per seat
    • Publishing, engagement, reporting, and mobile app
  • Standard$199/month
    • 5 social profiles
    • Consolidated inbox
    • Keyword monitoring
  • Professional$299/month
    • Everything in Standard
    • Unlimited social profiles
    • Extensive competitor and paid insights
  • Advanced$399/month
    • Everything in Professional
    • AI reply assistance
    • Sentiment analysis in inbox and reviews

Which should you pick?

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Questions people ask

Is Simple Analytics or Sprout Social better?
Neither clearly leads. Simple Analytics starts at Free and Sprout Social at $79/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Simple Analytics or Sprout Social?
Simple Analytics has a free tier; the other does not. Paid plans start at Free for Simple Analytics and $79/month for Sprout Social.
Does Simple Analytics or Sprout Social run on more platforms?
Simple Analytics runs on Web. Sprout Social runs on Web, Ios, Android, Api.
Can I use Simple Analytics for free?
Yes. Simple Analytics has a free tier, so you can try it without paying. Sprout Social starts at $79/month.
What is Simple Analytics best used for?
Simple Analytics is most often used for cookie-free website analytics that avoids a consent banner, keeping visitor data hosted in the eu for gdpr purposes, replacing or running alongside google analytics with a single-page dashboard. Of those, cookie-free website analytics that avoids a consent banner and keeping visitor data hosted in the eu for gdpr purposes are not what Sprout Social is typically brought in for.
What can Simple Analytics do that Sprout Social cannot?
Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
Sprout Social: What is the least expensive Sprout Social plan?

The Essentials plan is the least expensive at $79 per seat per month with annual billing, or $99 per seat per month with monthly billing. This plan includes up to 5 social profiles, 100 monthly AI agent credits, publishing, engagement, reporting, and mobile app access.

Source
Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
Sprout Social: Does Sprout Social offer a free trial?

Yes, Sprout Social provides a 30-day free trial that does not require a credit card to start. This applies to all paid plans.

Source
Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
Sprout Social: What is the difference between Sprout Social Standard and Professional plans?

The Standard plan costs $199/month per seat and includes 5 social profiles, consolidated inbox, keyword monitoring, Trellis AI agent, and review management. The Professional plan costs $299/month per seat and adds everything in Standard plus unlimited social profiles, extensive competitor and paid insights, and AI-powered post enhancement.

Source
Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
Sprout Social: Does Sprout Social offer add-on solutions beyond the base plans?

Yes, Sprout Social offers Premium Analytics, Listening (social media monitoring), Employee Advocacy, Professional Services (consulting packages), and Influencer Marketing as separate add-on solutions. Influencer Marketing can be used independently without requiring a Sprout Social plan.

Source
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