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Marketing · head to head

Fathom Analytics vs Jotform

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Free plan
No
Full reviewWebsite
Jotform logo

Jotform

Surveys

Powerful forms get more done

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Jotform has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Jotform free tier limited to 5 forms and 100 monthly submissions
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Jotform actually diverge.

Attributes where Fathom Analytics and Jotform differ
AttributeFathom AnalyticsJotform
Starting price$14/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
CategoryMarketingSurveys
Founded2014Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Jotform

Nothing recorded that Fathom Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Jotform
  • A lightweight Google Analytics replacementnot Jotform
  • Tracking many sites from one accountnot Jotform
  • Long-term historical reporting while subscribednot Jotform

Jotform

  • Form creation and collectionnot Fathom Analytics
  • Survey distributionnot Fathom Analytics
  • Lead generationnot Fathom Analytics
  • Workflow automationnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Jotform

  • Free tier limited to 5 forms and 100 monthly submissions
  • Bronze tier requires $39/month to remove Jotform branding
  • Enterprise pricing requires contacting sales

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Jotform

Free
  • StarterFree
    • 5 active forms
    • 100 monthly submissions
    • 100 MB storage
  • Bronze$39/month
    • 25 active forms
    • 1,000 monthly submissions
    • 1 GB storage
  • Silver$49/month
    • 50 active forms
    • 2,500 monthly submissions
    • 10 GB storage
  • Gold$129/month
    • 100 active forms
    • 10,000 monthly submissions
    • 100 GB storage

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Jotform if

  • You want to start without paying.
Jotform review

Questions people ask

Is Fathom Analytics or Jotform better?
Neither clearly leads. Fathom Analytics starts at $14/month and Jotform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Jotform?
Jotform has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Jotform.
Does Fathom Analytics or Jotform run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Jotform for free?
Yes. Jotform has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Jotform is typically brought in for.
What can Fathom Analytics do that Jotform cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Jotform: Is there a free version of Jotform?

Yes, Jotform's Starter plan is free and allows 5 active forms, 100 monthly submissions, and 100 MB of storage. Jotform branding remains on forms in the free tier.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Jotform: How much does Jotform Bronze cost?

The Bronze plan costs $39 per month when billed monthly, or $408 per year ($34 per month effective). It includes 25 active forms, 1,000 monthly submissions, 1 GB storage, and removable branding.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Jotform: What is included in Jotform's Gold tier?

The Gold plan costs $129 per month billed monthly or $1,188 per year ($99 per month effective). It provides 100 active forms, 10,000 monthly submissions, 100 GB storage, HIPAA-friendly capabilities, and 100 active AI Agents.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Jotform: Does Jotform offer discounts for nonprofits or education?

Yes, educational institutions and nonprofits receive 50% off Bronze, Silver, and Gold tiers, plus 30% off the Enterprise plan.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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