Is Fathom Analytics or Gravity Forms better?

Neither clearly leads. Fathom Analytics starts at $14/month and Gravity Forms at $59/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Fathom Analytics or Gravity Forms?

Fathom Analytics starts at $14/month and Gravity Forms at $59/year.

Does Fathom Analytics or Gravity Forms run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is Fathom Analytics best used for?

Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Gravity Forms is typically brought in for.

What can Fathom Analytics do that Gravity Forms cannot?

Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.

Marketing · head to head

Fathom Analytics vs Gravity Forms

Fathom Analytics

Marketing

Website analytics made simple

From: $14/month
Free plan: No

Full review Website

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From: $59/year
Free plan: No

Full review Website

The short version

Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Gravity Forms actually diverge.

Attributes where Fathom Analytics and Gravity Forms differ
Attribute	Fathom Analytics	Gravity Forms
Starting price	$14/month	$59/year
Category	Marketing	Surveys
Founded	2014	Unknown

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

Page view tracking
Goal tracking
Real-time analytics
Referrer tracking
Privacy-focused
GDPR compliant
Cloud deployment
Web support

Only in Gravity Forms

Nothing recorded that Fathom Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

Privacy-focused web analytics without cookie bannersnot Gravity Forms
A lightweight Google Analytics replacementnot Gravity Forms
Tracking many sites from one accountnot Gravity Forms
Long-term historical reporting while subscribednot Gravity Forms

Gravity Forms

WordPress form building and lead capturenot Fathom Analytics
E-commerce payment form processingnot Fathom Analytics
Multi-site form managementnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

There is no free tier, only a 7 day trial
Priced on pageviews, from $45 a month at the 500,000 pageview level
Custom events count against the pageview allowance rather than being tracked separately
Site allowances come in packs, with additional 50-site packs at $10 a month
Data is retained forever only while the subscription is active

Gravity Forms

Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Pricing, plan by plan

Fathom Analytics

$14/month

Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics

Gravity Forms

$59/year

Basic$59/year
- 1 site license
- 20+ integrations including HubSpot, Mailchimp, Active Campaign
Pro$159/year
- 3 site licenses
- Payment processing with Stripe, Square, PayPal
- 15+ Pro-level add-ons
Elite$259/year
- Unlimited site licenses
- All add-ons included
- Advanced features: User Registration, Conversational Forms, Signature, Survey

Which should you pick?

Choose Fathom Analytics if

You need page view tracking.
You also want goal tracking.

Fathom Analytics review

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Fathom Analytics on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Questions people ask

Is Fathom Analytics or Gravity Forms better?: Neither clearly leads. Fathom Analytics starts at $14/month and Gravity Forms at $59/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Gravity Forms?: Fathom Analytics starts at $14/month and Gravity Forms at $59/year.
Does Fathom Analytics or Gravity Forms run on more platforms?: Both run on Web, so platform support will not decide this one for you.
What is Fathom Analytics best used for?: Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Gravity Forms is typically brought in for.
What can Fathom Analytics do that Gravity Forms cannot?: Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source

Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source

Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source

Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source

Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source

Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source

Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source

Fathom Analytics vs Gravity Forms

Fathom Analytics

Gravity Forms

The short version

Where they differ

What each one covers

Only in Fathom Analytics

Only in Gravity Forms

What people use each for

Fathom Analytics

Gravity Forms

Where each one falls short

Fathom Analytics

Gravity Forms

Pricing, plan by plan

Fathom Analytics

Gravity Forms

Which should you pick?

Choose Fathom Analytics if

Choose Gravity Forms if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Fathom Analytics

More on Gravity Forms

Keep looking

Other head to heads