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Marketing · head to head

Fathom Analytics vs Formstack

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Free plan
No
Full reviewWebsite
Formstack logo

Formstack

Surveys

Form builder with document generation and e-signature

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Formstack more expensive than form builders that only collect, which is the fair comparison for simple use
  • They diverge on capability: Fathom Analytics covers Page view tracking, Formstack covers Form builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Formstack actually diverge.

Attributes where Fathom Analytics and Formstack differ
AttributeFathom AnalyticsFormstack
Starting price$14/monthOn request
Pricing modelsubscriptionTiered monthly subscription published on the vendor site; HIPAA-capable plans priced separately
PlatformsWebWeb, Cloud
CategoryMarketingSurveys
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Formstack

  • Form builder
  • Document generation
  • E-signature
  • Workflow routing
  • Salesforce integration
  • Compliance features

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Formstack
  • A lightweight Google Analytics replacementnot Formstack
  • Tracking many sites from one accountnot Formstack
  • Long-term historical reporting while subscribednot Formstack

Formstack

  • Processes where a submitted form must become a signed documentnot Fathom Analytics
  • Regulated intake needing HIPAA-capable handlingnot Fathom Analytics
  • Salesforce shops wanting forms and documents inside the CRMnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Formstack

  • More expensive than form builders that only collect, which is the fair comparison for simple use
  • Document generation and signature sit in higher tiers, so the headline price is not the working price
  • The interface has accumulated features over a long life and shows it
  • Overkill where a form only needs to collect an answer

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Formstack

On request

No published plan breakdown. See the Formstack review.

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Formstack if

  • You need form builder.
  • You work on Web, Cloud.
  • You also want document generation.
Formstack review

Questions people ask

Is Fathom Analytics or Formstack better?
Neither clearly leads. Fathom Analytics starts at $14/month and Formstack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Formstack?
Fathom Analytics starts at $14/month and Formstack at On request.
Does Fathom Analytics or Formstack run on more platforms?
Fathom Analytics runs on Web. Formstack runs on Web, Cloud.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Formstack is typically brought in for.
What can Fathom Analytics do that Formstack cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Formstack covers Form builder, Document generation, E-signature, Workflow routing.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Formstack: What does Formstack cost?

It publishes tiered monthly pricing; document generation and e-signature sit in higher tiers, and HIPAA-capable plans are priced separately.

Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Formstack: What makes it different from a plain form builder?

It generates documents from submissions and collects signatures on them, which is the step that otherwise involves retyping form data into a template.

Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Formstack: Is it HIPAA compliant?

It offers HIPAA-capable plans for regulated data. That is a plan-level feature, not the default.

Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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