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Marketing · head to head

Fathom Analytics vs Fillout

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Free plan
No
Full reviewWebsite
Fillout logo

Fillout

Surveys

Form builder that reads and writes records in Airtable, Notion, HubSpot and Salesforce, with unlimited seats on every plan including the free one

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Fillout has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Fillout the Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Fillout covers Unlimited seats and forms.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Fillout actually diverge.

Attributes where Fathom Analytics and Fillout differ
AttributeFathom AnalyticsFillout
Starting price$14/monthFree
Pricing modelsubscriptionPer month by response count
Free tierNoYes
PlatformsWebWeb, API
CategoryMarketingSurveys
Founded2014Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Fillout

  • Unlimited seats and forms
  • Database read and write
  • Soft response limits
  • Conditional logic and calculations
  • EU hosting
  • REST API and webhooks

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Fillout
  • A lightweight Google Analytics replacementnot Fillout
  • Tracking many sites from one accountnot Fillout
  • Long-term historical reporting while subscribednot Fillout

Fillout

  • A team already running on Airtable or Notion that wants forms which update existing records rather than appending new rowsnot Fathom Analytics
  • An organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worthnot Fathom Analytics
  • Replacing a survey tool, a scheduling tool and a payment link with one form that does all threenot Fathom Analytics
  • Public forms that must keep collecting through an unexpected traffic spike rather than shutting off at a quotanot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Fillout

  • The Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.
  • EU data residency begins on the Team plan at 250 USD per month, more than three times the Business price, and is not applied automatically; you must upgrade and then raise a support request to be moved.
  • The Team plan is hidden behind a secondary tab that does not render without interaction, so buyers reading the pricing page see Business at 75 USD as the top self-serve tier and only discover the 250 USD step when they ask for single sign-on or EU hosting.
  • The enterprise marketing page lists hosting in the United States, EU, United Kingdom, Australia and Canada, but the security documentation and subprocessor list name only the United States and the EU, so three of those five regions should be confirmed in writing before they are relied on.
  • The vendor is SOC 2 Type 2 but claims neither ISO 27001 nor HIPAA anywhere in its documentation, and it is angel-funded with no disclosed institutional round while the parent company now trades as Zite and ships a separate AI application builder.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Fillout

Free
  • FreeFree
    • 1,000 responses per month
    • Unlimited forms and unlimited seats
    • 20 MB per file upload
  • Starter$15/month
    • 180 USD per year billed annually, a stated 20 percent saving on monthly billing
    • 2,000 responses per month
    • Unlimited forms and seats
  • Pro$40/month
    • 480 USD per year billed annually
    • 5,000 responses per month
    • Branding fully removed at this tier
  • Business$75/month
    • 900 USD per year billed annually
    • Marketed as unlimited responses, subject to a fair use threshold near 30,000 per month
    • 1 GB per file upload

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Fillout if

  • You need unlimited seats and forms.
  • You want to start without paying.
  • You work on Web, API.
  • You also want database read and write.
Fillout review

Questions people ask

Is Fathom Analytics or Fillout better?
Neither clearly leads. Fathom Analytics starts at $14/month and Fillout at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Fillout?
Fillout has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Fillout.
Does Fathom Analytics or Fillout run on more platforms?
Fathom Analytics runs on Web. Fillout runs on Web, API.
Can I use Fillout for free?
Yes. Fillout has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Fillout is typically brought in for.
What can Fathom Analytics do that Fillout cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Fillout covers Unlimited seats and forms, Database read and write, Soft response limits, Conditional logic and calculations.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Fillout: Are seats really unlimited?

Yes. The vendor states there are no per-seat charges on any plan, including Free, and forms are unlimited too. Responses per month is the only meter below the Business tier.

Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Fillout: What happens when I exceed my response quota?

Nothing breaks. Forms keep collecting, and you can upgrade, buy bulk submissions or wait for the monthly reset.

Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Fillout: Can I host respondent data in the EU?

Only from the Team plan at 250 USD per month, and only after contacting support to switch. Note that email and payment subprocessors remain in the United States regardless.

Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fillout: Is the Business plan really unlimited responses?

It is unmetered, not uncapped. The fair use policy names roughly 30,000 submissions a month as the point at which the vendor may intervene, so treat that as the practical ceiling.

Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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