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Marketing · head to head

Fathom Analytics vs Sogolytics

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Free plan
No
Full reviewWebsite
Sogolytics logo

Sogolytics

Surveys

Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Sogolytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Sogolytics covers Drag-and-drop survey builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Fathom Analytics and Sogolytics actually diverge.

Attributes where Fathom Analytics and Sogolytics differ
AttributeFathom AnalyticsSogolytics
Starting price$14/monthFree
Pricing modelsubscriptionPer user per month
Free tierNoYes
PlatformsWebWeb, iOS, Android
CategoryMarketingSurveys
Founded2014Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Sogolytics

  • Drag-and-drop survey builder
  • SogoCX and SogoEX modules
  • AI-assisted survey creation
  • Reporting dashboards
  • Response limits by plan
  • Custom branding

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Sogolytics
  • A lightweight Google Analytics replacementnot Sogolytics
  • Tracking many sites from one accountnot Sogolytics
  • Long-term historical reporting while subscribednot Sogolytics

Sogolytics

  • A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot Fathom Analytics
  • A school or nonprofit needing multilingual survey support on a limited budgetnot Fathom Analytics
  • A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot Fathom Analytics
  • Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Sogolytics

  • Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
  • Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
  • Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
  • Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Sogolytics

Free
  • FreeFree
    • Around 100 responses per project
    • Up to 200 responses per year
    • Basic survey features
  • Pro$39/month
    • Unlimited surveys
    • Multilingual surveys
    • Template bank
  • Pro Max$49/month
    • Everything in Pro
    • AI-assisted survey creation
    • Custom messages and branding

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Sogolytics if

  • You need drag-and-drop survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want sogocx and sogoex modules.
Sogolytics review

Questions people ask

Is Fathom Analytics or Sogolytics better?
Neither clearly leads. Fathom Analytics starts at $14/month and Sogolytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Sogolytics?
Sogolytics has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Sogolytics.
Does Fathom Analytics or Sogolytics run on more platforms?
Fathom Analytics runs on Web. Sogolytics runs on Web, iOS, Android.
Can I use Sogolytics for free?
Yes. Sogolytics has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Sogolytics is typically brought in for.
What can Fathom Analytics do that Sogolytics cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Sogolytics: Is Sogolytics the same company as SoGoSurvey?

Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.

Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Sogolytics: Is there a free plan?

Yes, capped at around 100 responses per project and 200 responses a year.

Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Sogolytics: How does it compare in price with Qualtrics?

Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.

Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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