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Marketing · head to head

Fathom Analytics vs Zoho Survey

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Free plan
No
Full reviewWebsite
Zoho Survey logo

Zoho Survey

Surveys

Survey tool with a choice of data centre region, bundled into the wider Zoho suite

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Zoho Survey has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Zoho Survey the data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Zoho Survey covers Regional data centres.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Zoho Survey actually diverge.

Attributes where Fathom Analytics and Zoho Survey differ
AttributeFathom AnalyticsZoho Survey
Starting price$14/monthFree
Pricing modelsubscriptionFree tier, then per user per month
Free tierNoYes
PlatformsWebWeb, iOS, Android
CategoryMarketingSurveys
Founded2014Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Zoho Survey

  • Regional data centres
  • Zoho CRM integration
  • Logic and piping
  • Offline collection
  • Multilingual surveys
  • Report sharing

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Zoho Survey
  • A lightweight Google Analytics replacementnot Zoho Survey
  • Tracking many sites from one accountnot Zoho Survey
  • Long-term historical reporting while subscribednot Zoho Survey

Zoho Survey

  • An organisation already running Zoho CRM that wants survey responses on the customer record without integration worknot Fathom Analytics
  • A buyer whose procurement requires European, Indian, Australian or Canadian data residencynot Fathom Analytics
  • A support team measuring satisfaction after tickets close in Zoho Desknot Fathom Analytics
  • A field team collecting responses offline and syncing when connectivity returnsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Zoho Survey

  • The data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • The free tier caps both questions and responses per survey tightly, so it functions as an evaluation rather than a plan any team can run on.
  • Reporting and statistical analysis are thin compared with research-grade tools, and advanced methods such as conjoint or maximum difference scaling are absent.
  • Integrations outside the Zoho suite are shallow, so organisations on Salesforce, HubSpot or Microsoft stacks lose most of the value that makes the product attractive.
  • Interface conventions and quality vary across Zoho applications, so users moving between Survey, CRM and Analytics face inconsistent behaviour and separate learning curves.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Zoho Survey

Free
  • FreeFree
    • Unlimited surveys with a cap on questions and responses per survey
    • Basic reporting and link or email distribution
    • Zoho branding on surveys
  • Paid tiers$undefined/year
    • Priced per user with higher response allowances at each tier
    • Skip logic, piping, white labelling and offline collection unlocked by tier
    • Included for organisations licensing the Zoho One suite

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Zoho Survey if

  • You need regional data centres.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want zoho crm integration.
Zoho Survey review

Questions people ask

Is Fathom Analytics or Zoho Survey better?
Neither clearly leads. Fathom Analytics starts at $14/month and Zoho Survey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Zoho Survey?
Zoho Survey has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Zoho Survey.
Does Fathom Analytics or Zoho Survey run on more platforms?
Fathom Analytics runs on Web. Zoho Survey runs on Web, iOS, Android.
Can I use Zoho Survey for free?
Yes. Zoho Survey has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Zoho Survey is typically brought in for.
What can Fathom Analytics do that Zoho Survey cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Zoho Survey covers Regional data centres, Zoho CRM integration, Logic and piping, Offline collection.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Zoho Survey: Can I choose where my survey data is stored?

Yes, at account creation across several regions including Europe, India, Australia and Canada. Changing it afterwards requires a migration request to Zoho.

Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Zoho Survey: Is it included in Zoho One?

Yes. If your organisation licences Zoho One, Survey is part of the suite, which usually removes the case for a separate survey subscription.

Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Zoho Survey: Is it good enough for market research?

For basic questionnaires yes. For quota-managed or statistically demanding studies, a research-grade platform is a better fit.

Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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