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Marketing · head to head

Google Analytics vs Jotform

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Jotform logo

Jotform

Surveys

Powerful forms get more done

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Jotform free tier limited to 5 forms and 100 monthly submissions

Where they differ

Only the attributes on which Google Analytics and Jotform actually diverge.

Attributes where Google Analytics and Jotform differ
AttributeGoogle AnalyticsJotform
CategoryMarketingSurveys
Founded1998Unknown

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Jotform

Nothing recorded that Google Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Jotform
  • Event tracking and user behaviour analysisnot Jotform
  • Traffic source and conversion trackingnot Jotform

Jotform

  • Form creation and collectionnot Google Analytics
  • Survey distributionnot Google Analytics
  • Lead generationnot Google Analytics
  • Workflow automationnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Jotform

  • Free tier limited to 5 forms and 100 monthly submissions
  • Bronze tier requires $39/month to remove Jotform branding
  • Enterprise pricing requires contacting sales

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Jotform

Free
  • StarterFree
    • 5 active forms
    • 100 monthly submissions
    • 100 MB storage
  • Bronze$39/month
    • 25 active forms
    • 1,000 monthly submissions
    • 1 GB storage
  • Silver$49/month
    • 50 active forms
    • 2,500 monthly submissions
    • 10 GB storage
  • Gold$129/month
    • 100 active forms
    • 10,000 monthly submissions
    • 100 GB storage

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Jotform if

  • You want to start without paying.
Jotform review

Questions people ask

Is Google Analytics or Jotform better?
Neither clearly leads. Google Analytics starts at Free and Jotform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Jotform?
Google Analytics starts at Free and Jotform at Free.
Does Google Analytics or Jotform run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Jotform is typically brought in for.
What can Google Analytics do that Jotform cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.

Answered from the vendors’ own pages

Jotform: Is there a free version of Jotform?

Yes, Jotform's Starter plan is free and allows 5 active forms, 100 monthly submissions, and 100 MB of storage. Jotform branding remains on forms in the free tier.

Source
Jotform: How much does Jotform Bronze cost?

The Bronze plan costs $39 per month when billed monthly, or $408 per year ($34 per month effective). It includes 25 active forms, 1,000 monthly submissions, 1 GB storage, and removable branding.

Source
Jotform: What is included in Jotform's Gold tier?

The Gold plan costs $129 per month billed monthly or $1,188 per year ($99 per month effective). It provides 100 active forms, 10,000 monthly submissions, 100 GB storage, HIPAA-friendly capabilities, and 100 active AI Agents.

Source
Jotform: Does Jotform offer discounts for nonprofits or education?

Yes, educational institutions and nonprofits receive 50% off Bronze, Silver, and Gold tiers, plus 30% off the Enterprise plan.

Source
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