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Fathom Analytics vs Qualtrics CoreXM

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Free plan
No
Full reviewWebsite
Qualtrics CoreXM logo

Qualtrics CoreXM

Surveys

Enterprise survey and market research platform, priced by seat and response volume through negotiated contracts

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Qualtrics CoreXM there is no public pricing for any deployment beyond a small individual self-service plan, so budgeting requires a sales conversation before a shortlist can even be built.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Qualtrics CoreXM covers Advanced survey logic.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Fathom Analytics and Qualtrics CoreXM actually diverge.

Attributes where Fathom Analytics and Qualtrics CoreXM differ
AttributeFathom AnalyticsQualtrics CoreXM
Starting price$14/monthOn request
Pricing modelsubscriptionquote
PlatformsWebWeb, iOS, Android
CategoryMarketingSurveys
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Qualtrics CoreXM

  • Advanced survey logic
  • Statistical analysis tools
  • Text analytics
  • Dashboards and reporting
  • Panel integration
  • API and platform integrations

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Qualtrics CoreXM
  • A lightweight Google Analytics replacementnot Qualtrics CoreXM
  • Tracking many sites from one accountnot Qualtrics CoreXM
  • Long-term historical reporting while subscribednot Qualtrics CoreXM

Qualtrics CoreXM

  • A market research team running quantitative studies that need built-in statistical significance testingnot Fathom Analytics
  • A product team wanting text analytics on open-ended customer feedback at scalenot Fathom Analytics
  • An enterprise consolidating multiple survey tools into one platform with a single data warehouse integrationnot Fathom Analytics
  • A researcher who needs access to third-party respondent panels alongside the survey buildernot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Qualtrics CoreXM

  • There is no public pricing for any deployment beyond a small individual self-service plan, so budgeting requires a sales conversation before a shortlist can even be built.
  • Typical small enterprise contracts run 25,000 to 50,000 US dollars a year, which puts it far outside the budget of small businesses that Typeform, Jotform or SurveyMonkey serve well.
  • The interface and logic builder have a steep learning curve compared with lighter tools, so new users need training before building complex surveys confidently.
  • It is easy to confuse with Qualtrics EmployeeXM in the same product family; buyers evaluating employee engagement specifically should look at EmployeeXM, not CoreXM.
  • Multi-year contracts with per-module add-ons mean the effective cost tends to grow year over year as teams add capabilities piecemeal.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Qualtrics CoreXM

On request
  • CoreXM$undefined/year
    • Self-service entry plan around 35 USD a month for small individual use
    • Typical small enterprise contracts between 25,000 and 50,000 USD a year
    • Priced by seats, response volume and modules selected

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Qualtrics CoreXM if

  • You need advanced survey logic.
  • You work on Web, iOS, Android.
  • You also want statistical analysis tools.
Qualtrics CoreXM review

Questions people ask

Is Fathom Analytics or Qualtrics CoreXM better?
Neither clearly leads. Fathom Analytics starts at $14/month and Qualtrics CoreXM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Qualtrics CoreXM?
Fathom Analytics starts at $14/month and Qualtrics CoreXM at On request.
Does Fathom Analytics or Qualtrics CoreXM run on more platforms?
Fathom Analytics runs on Web. Qualtrics CoreXM runs on Web, iOS, Android.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Qualtrics CoreXM is typically brought in for.
What can Fathom Analytics do that Qualtrics CoreXM cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Qualtrics CoreXM covers Advanced survey logic, Statistical analysis tools, Text analytics, Dashboards and reporting.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Qualtrics CoreXM: How is CoreXM different from Qualtrics EmployeeXM?

CoreXM is the general-purpose survey and market research engine; EmployeeXM is a separate, HR-focused product built specifically for employee engagement programmes.

Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Qualtrics CoreXM: Is there a published price list?

No, only a small self-service plan around 35 USD a month is public; organisational deployments are negotiated and typically run into five or six figures annually.

Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Qualtrics CoreXM: Does CoreXM include text analytics?

Yes, automated theme and sentiment extraction on open-ended responses is included as a core capability.

Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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