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Email Marketing · head to head

Brevo vs SAP Emarsys

Brevo logo

Brevo

Email Marketing

Email, SMS, and CRM in one platform

From
Free
Rated
-
Full reviewWebsite
SAP Emarsys logo

SAP Emarsys

Email Marketing

Retail-focused engagement platform now sold and contracted through SAP

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Brevo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brevo paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows; SAP Emarsys core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brevo and SAP Emarsys actually diverge.

Attributes where Brevo and SAP Emarsys differ
AttributeBrevoSAP Emarsys
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, iOS, Android, REST API

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brevo

Nothing recorded that SAP Emarsys does not also cover.

Only in SAP Emarsys

  • Tactics library
  • Cross-channel campaigns
  • Smart Insight
  • Predict
  • Loyalty
  • SAP Commerce integration

What people use each for

The jobs each tool is most often brought in to do.

Brevo

  • Email marketing campaigns with drag-and-drop editornot SAP Emarsys
  • SMS and WhatsApp multichannel messagingnot SAP Emarsys
  • Customer loyalty program managementnot SAP Emarsys
  • Transactional email and API-triggered messagingnot SAP Emarsys

SAP Emarsys

  • A retailer that needs standard lifecycle programmes live in weeks rather than building them from scratchnot Brevo
  • An SAP Commerce Cloud customer that wants engagement contracted on the same paper as the commerce platformnot Brevo
  • Consolidating email, SMS, push and paid audience suppression for a catalogue retailernot Brevo
  • Teams that want per-programme revenue reporting without building attribution logic themselvesnot Brevo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brevo

  • Paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows

SAP Emarsys

  • Core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.
  • Licensing counts stored contacts, so a database retained for years costs money every month regardless of whether those contacts are still mailable.
  • Since the SAP acquisition, contracting and support escalation follow SAP processes, which lengthens procurement noticeably for buyers who are not already SAP customers.
  • The product is built around retail patterns, so B2B, media and subscription use cases sit awkwardly on a data model designed for orders and products.
  • Implementation normally involves a partner and runs to a quarter, so the speed advantage of the tactics library only applies after the integration work is finished.

Pricing, plan by plan

Brevo

Free

No published plan breakdown. See the Brevo review.

SAP Emarsys

On request
  • SAP Emarsys Customer Engagement$undefined/year
    • Licensed on stored contact volume with send allowances
    • Smart Insight, Predict and Loyalty modules licensed separately
    • Annual contract through SAP procurement

Which should you pick?

Choose Brevo if

  • You want to start without paying.
Brevo review

Choose SAP Emarsys if

  • You need tactics library.
  • You work on Web, iOS, Android, REST API.
  • You also want cross-channel campaigns.
SAP Emarsys review

Questions people ask

Is Brevo or SAP Emarsys better?
Neither clearly leads. Brevo starts at Free and SAP Emarsys at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brevo or SAP Emarsys?
Brevo has a free tier; the other does not. Paid plans start at Free for Brevo and On request for SAP Emarsys.
Does Brevo or SAP Emarsys run on more platforms?
Brevo runs on Web. SAP Emarsys runs on Web, iOS, Android, REST API.
Can I use Brevo for free?
Yes. Brevo has a free tier, so you can try it without paying. SAP Emarsys starts at On request.
What is Brevo best used for?
Brevo is most often used for email marketing campaigns with drag-and-drop editor, sms and whatsapp multichannel messaging, customer loyalty program management, transactional email and api-triggered messaging. Of those, email marketing campaigns with drag-and-drop editor and sms and whatsapp multichannel messaging are not what SAP Emarsys is typically brought in for.
What can Brevo do that SAP Emarsys cannot?
SAP Emarsys covers Tactics library, Cross-channel campaigns, Smart Insight, Predict.

Answered from the vendors’ own pages

Brevo: Does Brevo offer a free plan?

Yes, Brevo offers a free tier with no credit card required. You can launch marketing campaigns, access templates, and use basic automation without paying.

Source
SAP Emarsys: Do we need to be an SAP customer?

No, it is sold standalone. But the contracting, legal and support processes are SAP processes, which is a real cost for smaller buyers.

Brevo: What pricing model does Brevo use?

Brevo uses a freemium model. No specific pricing rates are published on their main website. Users must navigate to the pricing page or contact sales to see tiered pricing based on email volume and features needed.

Source
SAP Emarsys: What is actually included in the base licence?

Contacts, channels and the tactics library. Smart Insight, Predict and Loyalty are commonly assumed to be included and are not.

Brevo: What channels does Brevo support?

Brevo supports email, SMS, WhatsApp, web and mobile push notifications, live chat, chatbot, wallet, phone, and transactional messaging across all plans.

Source
SAP Emarsys: Is it suited to B2B?

Not really. The data model and the tactic library assume retail orders, products and repeat purchase behaviour.

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