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Real Estate · head to head

DoorLoop vs Sell.Do

DoorLoop logo

DoorLoop

Real Estate

Cloud property management with double entry accounting, priced per unit above a monthly minimum

From
On request
Rated
-
Full reviewWebsite
Sell.Do logo

Sell.Do

Real Estate

Indian real estate CRM covering enquiry to registration, including unit inventory and post-sales collections

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DoorLoop pricing is per unit against a monthly minimum, so a 20 unit portfolio pays the same as one two or three times the size and the real cost per unit lands far above the advertised figure.; Sell.Do no pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • They diverge on capability: DoorLoop covers Double entry accounting, Sell.Do covers Lead aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DoorLoop and Sell.Do actually diverge.

Attributes where DoorLoop and Sell.Do differ
AttributeDoorLoopSell.Do
Pricing modelPer unit per month with a monthly minimumquote

Identical on both: starting price (On request), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DoorLoop

  • Double entry accounting
  • Tenant and owner portals
  • Rent collection
  • Listing syndication
  • Maintenance and work orders
  • Tenant screening
  • E-signature
  • Reporting

Only in Sell.Do

  • Lead aggregation
  • Telephony and call analysis
  • Unit inventory
  • Site visit management
  • Booking and agreement
  • Post-sales collections
  • Channel partner portal
  • Jarvis AI scoring

What people use each for

The jobs each tool is most often brought in to do.

DoorLoop

  • A third-party manager with 100 to 500 residential units moving off spreadsheets and a desktop accounting packagenot Sell.Do
  • A landlord who self-manages several small multifamily buildings and wants owners, tenants and the ledger in one placenot Sell.Do
  • A manager who needs trust accounting that survives a state audit without maintaining a separate bookkeeping systemnot Sell.Do
  • An operator consolidating rent collection onto one rail so that arrears reporting is accurate on the day rather than a week laternot Sell.Do

Sell.Do

  • An Indian residential developer whose bookings are tracked in a CRM but whose collections still live in Excelnot DoorLoop
  • A developer running channel partner networks that must attribute a sale and a commission to the right partner months after the enquirynot DoorLoop
  • A sales team buying leads from multiple portals and paid campaigns who cannot currently tell which source produces site visits rather than clicksnot DoorLoop
  • A project launch where unit inventory must be visible and blockable live across a large sales floornot DoorLoop

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DoorLoop

  • Pricing is per unit against a monthly minimum, so a 20 unit portfolio pays the same as one two or three times the size and the real cost per unit lands far above the advertised figure.
  • Payment processing margin is part of how the vendor earns, so the subscription understates total cost: card fees are usually passed to residents, ACH terms differ by plan, and the spread is not negotiable at small volumes.
  • First term pricing is discounted aggressively, which means the renewal quote is materially higher than the number that won the deal, and the deeper discounts are attached to multi-year commitments.
  • Commercial lease administration is shallow: CAM reconciliation, percentage rent and complex escalation schedules are not handled at the level a mixed commercial and residential portfolio requires.
  • The vendor is younger than Buildium, AppFolio or Yardi, so the third-party integration catalogue and the pool of consultants who can migrate legacy data are both much smaller.

Sell.Do

  • No pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • The five-user minimum means small brokerages pay for seats they do not use.
  • Aurum PropTech now holds a majority stake of roughly 84 per cent, so product direction serves a listed parent with a wide proptech portfolio, and buyers should get roadmap and data-portability commitments in writing.
  • The product is written around Indian property practice, portals and payment structures, so it has little application outside India and no meaningful presence in other markets.
  • Deep configuration of inventory, price lists and approval workflow is required before go-live, so implementation is measured in weeks and depends on vendor availability rather than self-service setup.

Pricing, plan by plan

DoorLoop

On request
  • Starter$undefined/month
    • Charged per unit against a monthly minimum
    • Accounting, rent collection and tenant portal
    • Standard reporting
  • Pro$undefined/month
    • Charged per unit against a higher monthly minimum
    • Owner portal and owner statements
    • QuickBooks sync
  • Premium$undefined/month
    • Charged per unit against the highest monthly minimum
    • Dedicated onboarding and priority support
    • API access

Sell.Do

On request
  • Sell.Do$undefined/month
    • Per active user per month, minimum five users
    • Core CRM or full suite with inventory, channel partner, post-sales modules
    • AI features such as lead scoring and voice agents billed as usage on top

Which should you pick?

Choose DoorLoop if

  • You need double entry accounting.
  • You work on Web, iOS, Android.
  • You also want tenant and owner portals.
DoorLoop review

Choose Sell.Do if

  • You need lead aggregation.
  • You work on Web, iOS, Android.
  • You also want telephony and call analysis.
Sell.Do review

Questions people ask

Is DoorLoop or Sell.Do better?
Neither clearly leads. DoorLoop starts at On request and Sell.Do at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DoorLoop or Sell.Do?
DoorLoop starts at On request and Sell.Do at On request.
Does DoorLoop or Sell.Do run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is DoorLoop best used for?
DoorLoop is most often used for a third-party manager with 100 to 500 residential units moving off spreadsheets and a desktop accounting package, a landlord who self-manages several small multifamily buildings and wants owners, tenants and the ledger in one place, a manager who needs trust accounting that survives a state audit without maintaining a separate bookkeeping system, an operator consolidating rent collection onto one rail so that arrears reporting is accurate on the day rather than a week later. Of those, a third-party manager with 100 to 500 residential units moving off spreadsheets and a desktop accounting package and a landlord who self-manages several small multifamily buildings and wants owners, tenants and the ledger in one place are not what Sell.Do is typically brought in for.
What can DoorLoop do that Sell.Do cannot?
DoorLoop covers Double entry accounting, Tenant and owner portals, Rent collection, Listing syndication. Sell.Do covers Lead aggregation, Telephony and call analysis, Unit inventory, Site visit management.

Answered from the vendors’ own pages

DoorLoop: What does it actually cost for a 20 unit portfolio?

You pay the monthly minimum, not 20 times the per unit rate, so the effective cost per unit is several times the headline. Ask for the minimum in writing before you discuss the per unit figure.

Sell.Do: Who owns Sell.Do?

Aurum PropTech, a company listed on the Indian exchanges, holds a majority stake of around 84 per cent after increasing its shareholding.

DoorLoop: Does DoorLoop handle trust accounting?

Yes. The ledger is double entry with separate trust and operating accounts, owner draws and statements, which is what state licensing audits look for.

Sell.Do: Does it handle post-booking collections?

Yes, construction-linked demand generation, receipts and outstanding follow-up are part of the product, which is the main reason developers choose it over a general CRM.

DoorLoop: Who pays the card fee on rent?

Normally the resident. ACH pricing varies by plan and by negotiated volume, and processing is where a meaningful share of the vendor revenue comes from.

Sell.Do: What does it cost?

It is quote only, priced per active user per month with a five-user minimum, plus usage charges for AI, WhatsApp, SMS and telephony.

DoorLoop: Is it suitable for commercial property?

For simple commercial leases yes. For CAM reconciliation, percentage rent or institutional reporting you want Yardi or MRI instead.

Sell.Do: Is it available outside India?

It is built for Indian property practice and portals. Buyers elsewhere will find the inventory, payment and compliance model does not match local process.

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