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Social Media · head to head

Determ vs Synthesio

Determ logo

Determ

Social Media

Media monitoring and PR intelligence with published European pricing and unlimited users on every plan

From
€99/month
Rated
-
Full reviewWebsite
Synthesio logo

Synthesio

Social Media

Enterprise social intelligence platform owned by Ipsos, with market research methodology behind it

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Determ there is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.; Synthesio there is no published pricing, no free trial and no self-serve signup, so evaluating Synthesio requires a sales process before you can see whether the data quality suits your category.
  • They diverge on capability: Determ covers Real-time mention alerts, Synthesio covers Global social listening.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Determ and Synthesio actually diverge.

Attributes where Determ and Synthesio differ
AttributeDetermSynthesio
Starting price€99/monthOn request
Pricing modelPer month by topic and mention volumequote
PlatformsWeb, iOS, AndroidWeb, API

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Determ

  • Real-time mention alerts
  • Unlimited keywords
  • Sentiment analysis
  • Influencer identification
  • Boolean query builder
  • Reporting and exports
  • Mentions API
  • Crisis alerts

Only in Synthesio

  • Global social listening
  • Signals
  • Audience analysis
  • Ecommerce listening
  • Search intelligence
  • Reputation and crisis monitoring
  • Competitive benchmarking
  • ML classification

What people use each for

The jobs each tool is most often brought in to do.

Determ

  • A European trade association giving unlimited member-organisation staff access to the same media alerts without paying per seatnot Synthesio
  • A communications team needing alerts within minutes of a negative story breaking in a regional language outletnot Synthesio
  • A PR agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomicnot Synthesio
  • A public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contractnot Synthesio

Synthesio

  • A global consumer goods brand that wants social listening and commissioned survey research from the same supplier with aligned methodologynot Determ
  • An insights team tracking product review sentiment across thousands of ecommerce listings in multiple marketsnot Determ
  • A brand entering a new market that needs audience profiling of who already discusses the category therenot Determ
  • A corporate communications function that needs crisis detection across languages it has no in-house analysts fornot Determ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Determ

  • There is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
  • Mention allowances are the real constraint and a single viral news cycle can exhaust a 1,000-mention monthly quota in days, after which you either upgrade mid-contract or lose visibility exactly when you need it most.
  • Long-range historical reporting is thin, so year-on-year share of voice analysis and multi-year campaign retrospectives are awkward compared with the larger monitoring suites.
  • Facebook coverage is restricted and LinkedIn profiles cannot be monitored, limits imposed by those platforms but which still leave gaps in any brand where the conversation happens there.
  • It is a monitoring tool rather than a PR suite, with no media database, no journalist contact list and no pitching workflow, so agencies replacing Cision or Muck Rack will find half the job undone.

Synthesio

  • There is no published pricing, no free trial and no self-serve signup, so evaluating Synthesio requires a sales process before you can see whether the data quality suits your category.
  • Cost is repeatedly cited by reviewers as high relative to peers, and because Ipsos analyst services are priced separately from the platform licence, the quoted software figure is frequently not the figure you end up spending.
  • The interface is dated compared with newer listening tools and the learning curve is steep, which in practice means the platform gets used by one or two trained analysts rather than adopted across a marketing team.
  • Some of the newer AI-driven features have been described by users as glitchy or over-promised relative to the sales demonstration, so insist on testing Signals against your own historical data during evaluation.
  • Historical data access is limited and governed by contract scope rather than being unlimited, so retrospective analysis across several years frequently requires a separately priced data request.

Pricing, plan by plan

Determ

€99/month
  • Focus$99/month
    • 1 topic
    • 1,000 mentions per month
    • Unlimited keywords
  • Expand$299/month
    • 5 topics
    • 5,000 mentions per month
    • Unlimited keywords
  • Command$499/month
    • 10 topics
    • 10,000 mentions per month
    • Unlimited keywords
  • Custom$undefined/year
    • Custom topic and mention volumes
    • Enterprise onboarding
    • Quoted individually

Synthesio

On request
  • Synthesio$undefined/year
    • Global social listening across 181 languages
    • Signals generative AI theme detection
    • Audience and ecommerce analysis

Which should you pick?

Choose Determ if

  • You need real-time mention alerts.
  • You work on Web, iOS, Android.
  • You also want unlimited keywords.
Determ review

Choose Synthesio if

  • You need global social listening.
  • You work on Web, API.
  • You also want signals.
Synthesio review

Questions people ask

Is Determ or Synthesio better?
Neither clearly leads. Determ starts at €99/month and Synthesio at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Determ or Synthesio?
Determ starts at €99/month and Synthesio at On request.
Does Determ or Synthesio run on more platforms?
Determ runs on Web, iOS, Android. Synthesio runs on Web, API.
What is Determ best used for?
Determ is most often used for a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat, a communications team needing alerts within minutes of a negative story breaking in a regional language outlet, a pr agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomic, a public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contract. Of those, a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat and a communications team needing alerts within minutes of a negative story breaking in a regional language outlet are not what Synthesio is typically brought in for.
What can Determ do that Synthesio cannot?
Determ covers Real-time mention alerts, Unlimited keywords, Sentiment analysis, Influencer identification. Synthesio covers Global social listening, Signals, Audience analysis, Ecommerce listening.

Answered from the vendors’ own pages

Determ: Is Determ the same as Mediatoolkit?

Yes. Mediatoolkit rebranded to Determ; older reviews and directory listings still use the previous name.

Synthesio: Who owns Synthesio?

Ipsos, the market research group, acquired it in October 2018 for a reported 50 million USD or more, and it is marketed as an Ipsos company.

Determ: How are users charged?

They are not. Every published plan includes unlimited users and unlimited keywords; you pay for topics and monthly mention volume.

Synthesio: Can I try it before buying?

No. There is no free trial or self-serve signup; evaluation runs through a sales-led demonstration process.

Determ: Does it monitor print or broadcast?

No. Online and social only.

Synthesio: What is the practical advantage over Brandwatch?

The ability to buy platform licence and Ipsos analyst services from one supplier, with methodology consistent with survey research you may already commission from the same group.

Determ: What happens if I exceed my mention limit?

You stop receiving new mentions on that topic for the period unless you upgrade, so set queries tightly before a campaign launch.

Synthesio: How many languages does it cover?

Synthesio reports coverage across 181 languages and 25 markets, which is among the broadest in the category.

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