Determ

Media monitoring and PR intelligence with published European pricing and unlimited users on every plan

As of 31 August 2026, Determ starts at €99/month. Determ, formerly Mediatoolkit, is a Zagreb-built monitoring tool that prices by mention volume rather than by seat, so the whole communications team and the agency can log in on a 99 euro plan. Softwr lists it under Social Media. Determ is available on Web, iOS, Android.

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Overview

What Determ does

Determ monitors online and social media for keywords, delivering near real-time alerts, sentiment analysis, influencer identification and reporting. It covers news sites, blogs, forums, review sites and the major social platforms across a wide range of languages, and offers an API for pushing mentions into an internal system. It began life as Mediatoolkit and rebranded to Determ, with the older name still appearing across review sites and integration directories. The commercial design is the point. Determ publishes its prices and charges by topics and mention volume, not by user seat: Focus is 99 euros a month for one topic and 1,000 mentions, Expand is 299 for five topics and 5,000 mentions, Command is 499 for ten topics and 10,000 mentions, and every tier includes unlimited users and unlimited keywords. For a communications team that wants the agency, the regional offices and the executive assistant all seeing the same alerts, that removes the seat maths that makes Meltwater and Cision expensive. Buyers are in-house communications and PR teams, agencies and public sector bodies, disproportionately in Europe where its language coverage and local source depth are strongest. The trade-offs are real: no print monitoring, limited long-range historical reporting, and gaps on Facebook and LinkedIn that follow from those platforms restricting third-party access rather than from anything Determ did wrong.

What people use it for

A European trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat
A communications team needing alerts within minutes of a negative story breaking in a regional language outlet
A PR agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomic
A public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contract

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Determ.

There is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
Mention allowances are the real constraint and a single viral news cycle can exhaust a 1,000-mention monthly quota in days, after which you either upgrade mid-contract or lose visibility exactly when you need it most.
Long-range historical reporting is thin, so year-on-year share of voice analysis and multi-year campaign retrospectives are awkward compared with the larger monitoring suites.
Facebook coverage is restricted and LinkedIn profiles cannot be monitored, limits imposed by those platforms but which still leave gaps in any brand where the conversation happens there.
It is a monitoring tool rather than a PR suite, with no media database, no journalist contact list and no pitching workflow, so agencies replacing Cision or Muck Rack will find half the job undone.

Cross-shopped

What people choose instead of Determ

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Determvs
Brandwatch
Brandwatch: If you need deep historical data and analysis rather than fast alerting at a low price
Determvs
Meltwater
Meltwater: If print and broadcast monitoring plus a journalist database are part of the requirement
Determvs
Prowly
Prowly: If your priority is pitching and press release distribution more than continuous monitoring

Pricing

What Determ costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Focus

€99 /mo

1 topic
1,000 mentions per month
Unlimited keywords
Unlimited users
Real-time alerts
Sentiment analysis

Expand

€299 /mo

5 topics
5,000 mentions per month
Unlimited keywords
Unlimited users
Reporting and exports
2,990 euros a year on annual billing

Command

€499 /mo

10 topics
10,000 mentions per month
Unlimited keywords
Unlimited users
API access
4,990 euros a year on annual billing

Custom

On request

Custom topic and mention volumes
Enterprise onboarding
Quoted individually

Capabilities

Features

Real-time mention alerts
Pushes new mentions by email, Slack or mobile within minutes of publication
Unlimited keywords
Lets you refine queries without paying for each additional term
Sentiment analysis
Classifies mentions as positive, negative or neutral with manual override
Influencer identification
Ranks authors and accounts by reach on a tracked topic
Boolean query builder
Supports operators and exclusions for precise topic definition
Reporting and exports
Generates shareable PR reports and CSV or PDF exports
Mentions API
Feeds monitoring data into internal dashboards or a data warehouse
Crisis alerts
Triggers notifications on abnormal spikes in mention volume or negative sentiment

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Is Determ the same as Mediatoolkit?

Yes. Mediatoolkit rebranded to Determ; older reviews and directory listings still use the previous name.

How are users charged?

They are not. Every published plan includes unlimited users and unlimited keywords; you pay for topics and monthly mention volume.

Does it monitor print or broadcast?

No. Online and social only.

What happens if I exceed my mention limit?

You stop receiving new mentions on that topic for the period unless you upgrade, so set queries tightly before a campaign launch.

Keep looking

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Softwr does not host reviews and shows no star rating for Determ, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.