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Influencer Marketing · head to head

Creator.co vs Impact.com

Creator.co logo

Creator.co

Influencer Marketing

Connect with creators who love your brand

From
$460/month
Rated
-
Full reviewWebsite
Impact.com logo

Impact.com

Influencer Marketing

The partnership management platform

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Creator.co the Self-Serve plan at $299 per month carries a 3 month minimum contract, and the Managed plan at $2,199 per month carries a 6 month minimum; Impact.com starter plan minimum $30/month even if program generates less revenue in 30-day period
  • They diverge on capability: Creator.co covers Creator marketplace, Impact.com covers Partner discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Creator.co and Impact.com actually diverge.

Attributes where Creator.co and Impact.com differ
AttributeCreator.coImpact.com
Starting price$460/month$30/month
PlatformsWebWeb, Api
Founded20182008

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Creator.co

  • Creator marketplace
  • Campaign management
  • UGC collection
  • Content licensing
  • Performance tracking
  • Influencer matching
  • Brief templates
  • Payment processing

Only in Impact.com

  • Partner discovery
  • Contract management
  • Cross-device tracking
  • Fraud protection
  • Performance optimization
  • Global payments
  • Multi-program management
  • Attribution modeling

Both cover

  • Shopify
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Creator.co

  • Recruiting creators for product seeding and gifting campaignsnot Impact.com
  • Running influencer campaigns with a dedicated account manager on the Managed plannot Impact.com
  • Pulling insight reports on individual creators before outreachnot Impact.com

Impact.com

  • Affiliate and partner marketingnot Creator.co
  • Performance-based partnershipsnot Creator.co
  • Commission trackingnot Creator.co
  • Multi-channel affiliate programsnot Creator.co

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Creator.co

  • The Self-Serve plan at $299 per month carries a 3 month minimum contract, and the Managed plan at $2,199 per month carries a 6 month minimum
  • Self-Serve includes only 100 contact credits and 50 insight reports per month, with extra credits charged at $99 for 100
  • The Managed plan caps creator collaborations at 5 per month despite costing $2,199 per month
  • Enterprise pricing is custom, requires an annual commitment and includes only 5 user seats

Impact.com

  • Starter plan minimum $30/month even if program generates less revenue in 30-day period
  • Enterprise plan requires custom sales quote
  • Additional 2.5% transaction fee on all partner-driven sales applies across all tiers
  • One-time setup fee adds to initial cost

Pricing, plan by plan

Creator.co

$460/month
  • Self-Service$460/month
    • Access to marketplace
    • Campaign creation
    • Basic analytics
  • Start-Up$1795/month
    • Managed campaigns
    • Creator matching
    • Content review
  • Trailblazer$2695/month
    • Premium creators
    • Advanced strategy
    • Performance optimization

Impact.com

$30/month
  • Starter$30/month
    • Plugin integrations (Shopify, BigCommerce, WooCommerce, Adobe Commerce, Squarespace)
    • Automated partner recommendations
    • Promo code & link tracking
  • Essentials$500/month
    • impact.com Partner Marketplace (90,000 partners)
    • Unlimited contract templates
    • Unlimited tracking across events
  • Pro$2500/month
    • Dedicated customer support
    • Cross-device tracking
    • API-based tracking
  • Enterprise$null/custom
    • Benchmark recommendations
    • Attribution risk protection
    • Fraud scoring

Which should you pick?

Choose Creator.co if

  • You need creator marketplace.
  • You also want campaign management.
Creator.co review

Choose Impact.com if

  • You need partner discovery.
  • You work on Web, Api.
  • You also want contract management.
Impact.com review

Questions people ask

Is Creator.co or Impact.com better?
Neither clearly leads. Creator.co starts at $460/month and Impact.com at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Creator.co or Impact.com?
Creator.co starts at $460/month and Impact.com at $30/month.
Does Creator.co or Impact.com run on more platforms?
Creator.co runs on Web. Impact.com runs on Web, Api.
What is Creator.co best used for?
Creator.co is most often used for recruiting creators for product seeding and gifting campaigns, running influencer campaigns with a dedicated account manager on the managed plan, pulling insight reports on individual creators before outreach. Of those, recruiting creators for product seeding and gifting campaigns and running influencer campaigns with a dedicated account manager on the managed plan are not what Impact.com is typically brought in for.
What can Creator.co do that Impact.com cannot?
Creator.co covers Creator marketplace, Campaign management, UGC collection, Content licensing. Impact.com covers Partner discovery, Contract management, Cross-device tracking, Fraud protection. Both handle Shopify, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Creator.co: How much does Creator Co cost?

Creator Co does not publish specific pricing on its website. The platform uses a quote-based model where you pay only for the creators you activate. Interested customers must book a demo to receive a customized pricing quote based on their needs.

Source
Impact.com: How much does impact.com cost?

impact.com offers four tiers: Starter at $30/month, Essentials at $500/month (priced from), Pro at $2,500/month (priced from), and Enterprise with custom pricing. A one-time setup fee applies (varies by technical needs) plus a 2.5% transaction fee on partner-driven sales for all plans. Starter has a $30 minimum monthly charge.

Source
Creator.co: How does Creator Co pricing work?

Creator Co is designed to be cost-efficient and transparent. You control spending through a digital wallet and only pay for the creators you activate. Actual pricing quotes are customized and provided after scheduling a demo with the sales team.

Source
Impact.com: Is there a free version of impact.com?

No, impact.com does not offer a free tier. The lowest-cost option is the Starter plan at $30/month with a $30 minimum monthly charge if your program generates insufficient revenue in the first 30 days.

Source
Impact.com: What does impact.com's Pro plan add over Essentials?

The Pro plan at $2,500/month (priced from) adds dedicated customer support, cross-device tracking, API-based tracking, Data Lab for custom reports, SAML support, and partner discovery via keyword search beyond Essentials features. The 2.5% transaction fee applies to all tiers.

Source
Impact.com: How is impact.com priced?

impact.com uses tiered per-month subscription pricing based on four plans. Starter targets small programs at $30/month; Essentials at $500/month adds partner marketplace; Pro at $2,500/month adds API access and analytics; Enterprise requires custom quote. All tiers incur a 2.5% transaction fee on partner sales plus a one-time variable setup fee.

Source
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