Softwr

Marketing · head to head

Convert vs Kissmetrics

Convert logo

Convert

Marketing

A/B testing platform for enterprises

From
Free
Rated
-
Full reviewWebsite
Kissmetrics logo

Kissmetrics

Marketing

Customer analytics and behavioral data

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • They diverge on capability: Convert covers A/B testing, Kissmetrics covers Customer analytics.
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Convert and Kissmetrics actually diverge.

Attributes where Convert and Kissmetrics differ
AttributeConvertKissmetrics
Pricing modelsubscriptionfreemium
Founded20122009

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • Salesforce
  • GDPR

Both cover

  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B and multivariate testing for conversion optimizationnot Kissmetrics
  • Full-stack experimentation on web and mobilenot Kissmetrics
  • Sequential testing and statistical confidence trackingnot Kissmetrics

Kissmetrics

  • Product analytics and user behavior trackingnot Convert
  • Event-based analyticsnot Convert
  • Data integration and reportingnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Pricing, plan by plan

Convert

Free
  • Growth$399/month
  • Pro$599/month
  • Enterprise$undefined/mo

Kissmetrics

Free
  • FreeFree
    • 100,000 events/month
    • Autocapture tracking
    • AI chat
  • Growth$99/month
    • Starting at 500k events
    • $0.20 per 1k events
    • Populations
  • Silver$null/month
    • $0.15 per 1k events
    • All Growth features
  • Gold$null/month
    • $0.10 per 1k events (at 5M+ events)
    • All Growth features

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You want to start without paying.
  • You also want multivariate testing.
Convert review

Choose Kissmetrics if

  • You need customer analytics.
  • You want to start without paying.
  • You also want behavioral tracking.
Kissmetrics review

Questions people ask

Is Convert or Kissmetrics better?
Neither clearly leads. Convert starts at Free and Kissmetrics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Kissmetrics?
Convert starts at Free and Kissmetrics at Free.
Does Convert or Kissmetrics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Convert for free?
Both have a free tier, so you can try either at no cost before committing.
What is Convert best used for?
Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Kissmetrics is typically brought in for.
What can Convert do that Kissmetrics cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Both handle Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

Convert: What is the starting price for Convert?

The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.

Source
Kissmetrics: Does KISSmetrics have a free plan?

Yes, KISSmetrics offers a free plan with 100,000 events/month including autocapture tracking, dashboards, and core reports. No card required.

Source
Convert: What is the difference between Growth and Pro plans?

Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.

Source
Kissmetrics: What does KISSmetrics charge for paid plans?

Growth plan starts at $99/month for 500k events, charging $0.20 per additional 1k events. Silver and Gold tiers offer lower per-event rates at higher volumes.

Source
Convert: How much does the Enterprise plan cost?

Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.

Source
Kissmetrics: Does KISSmetrics offer annual discounts?

Yes, annual plans receive 20% off monthly rates. Overage charges are automatically added to the next invoice.

Source
Convert: What is the cost to exceed my monthly tested user limit?

Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.

Source
Share

Related pages

More on Convert

More on Kissmetrics

Keep looking

Other head to heads